As marketers in the nonprofit sector, we realize that conversations are taking place online between nonprofit organizations and their donors, as well as among many supporters and their friends and associates. The growth of the Internet and online technologies has...
What nonprofit doesn't want to raise awareness, attract more supporters, increase donations? And yet, many don't take full advantage of one of the best ways to achieve all of these: leveraging knowledge capital. Knowledge capital, also called intellectual capital, represents...
There is no such thing as a "small" nonprofit. Whether your cause is caring for just one refugee family or managing an entire displacement camp, running a rescue shelter for cats or saving an endangered species, to you — and...
This summer we've been looking at how cultural nonprofit organizations are running arts festivals across the country. In June, we spoke with the organizers of Toronto's Luminato festival about their strategic partnership with The New Yorker magazine. In July, the...
A close friend of mine frequently makes significant gifts to her favourite causes. I sit on the board of a charity; how do I get her to support mine? Last month I began answering our reader's question by addressing steps...
"Nonprofit principles can be applied to a business. I don't think of myself as an entrepreneur but a community organizer." Lisa Moore, joint founder of the Rhizome Café, Vancouver "After my presentation another delegate took me aside and said 'You...
"At some point in the not too distant future, policy makers and leaders in philanthropy will need to decide what role they prefer for themselves in a world reshaped by social enterprise: visionary enabler or sidelined naysayer." Peter Dietz, Managing...
"Like Dr Dolittle's Pushmi-Pullyu, the animal that had trouble moving because its two heads could not agree on a single direction, the hybrid model for non-profits is proving problematic. On occasion, the need to generate returns for investors overwhelms the...
Still sloughing off the effects of their 2008 banking meltdown, Iceland was in the news again recently when its government decided to amend their constitution by way of suggestions posted by citizens on Facebook, Twitter and YouTube. Otherwise known as...
The relationship between communications and fundraising in many organizations is a strained one. The friction arises over a variety of things: resources, turf, approvals, competing plans, different visions. The question many organizations are asking is whether fundraising and communications should...
