Can a few dollars produce significant impact? And by a few I mean very little. Because that's the idea behind microgiving, a relatively new approach to fundraising that asks multiple donors to cough up small amounts of cash to support...
Sooner or later, your nonprofit will consider approaching a bank for support, sponsorship or a donation. To help you save time, CharityVillage® has compiled a list of Canada's five major banks, how they focus their funding, what they don't fund,...
When Heather Hurst started her new job as president and CEO of Humber River Regional Hospital Foundation, she had to hit the ground running, given her new employer was one year into the throes of a major capital campaign. In...
The art of fundraising is largely based on the relationships a charity builds with its donors. Some relationships may be less developed than others, but have potential as a fundraiser works to know their donors better in order to gain...
A major gift prospect recently refused our request — what do you recommend we do now? It's always disheartening when a proposal is refused but I like to remind people that "gifts" cannot be taken for granted. Most of my...
Organizing a fundraising gala is not getting any easier. Aside from the fallout of an unpredictable economy that keeps previously generous hands firmly in pockets, any number of unexpected hurdles can suddenly appear on the scene. The Vancouver Aquarium, for...
As marketers in the nonprofit sector, we realize that conversations are taking place online between nonprofit organizations and their donors, as well as among many supporters and their friends and associates. The growth of the Internet and online technologies has...
What nonprofit doesn't want to raise awareness, attract more supporters, increase donations? And yet, many don't take full advantage of one of the best ways to achieve all of these: leveraging knowledge capital. Knowledge capital, also called intellectual capital, represents...
There is no such thing as a "small" nonprofit. Whether your cause is caring for just one refugee family or managing an entire displacement camp, running a rescue shelter for cats or saving an endangered species, to you — and...
A close friend of mine frequently makes significant gifts to her favourite causes. I sit on the board of a charity; how do I get her to support mine? Last month I began answering our reader's question by addressing steps...
