With the past emphasis on gifting appreciated securities, charities and their donors have forgotten that there can be advantages for donors to make a gift of depreciated securities as well. The markets have been very unstable recently and most investors...
We have been an exhibitor or sponsor/exhibitor at several conferences. Hosting a conference that is successful for everyone involved takes planning. We would like to comment on the role of exhibitors and how you can ensure your conference will be...
In the best of times, many nonprofits struggle with donor acquisition, retention, and, worst of all, lapsed donors. Now, with the North American financial markets imploding from the sub-prime mortgage fallout in the US, experts predict that voluntary sector organizations...
My $500 donation is important, but when it gets pooled with the $500 donations of several other people, the total impact of our giving grows. When we commit to making this level of donation over a few years, the impact...
Sales guru Zig Ziglar said, "If you have enough push, you don't have to worry about the pull." In our economic climate, cutbacks on the part of grantmakers and donors will likely affect your ability to raise funds, requiring you...
A recent report graced the pages of CharityVillage, giving the nonprofit community reason for pause. Titled, Strengthening Organizational Capacity, it drew its findings from an online survey of 235 nonprofit professionals in Canada, the US and the United Kingdom. Co-authored...
In the ultra-competitive world of charitable enterprise, the communications quest for donor dollars often takes a path that circumvents focus on the pocketbook and instead appeals to the area just behind the breast pocket: the heart. Getting your attention Sandy...
On the surface, the difference between a corporate and an individual gift might seem quite negligible. However, it is important for charities to be aware of the differences between these two types of gifts so that they can ensure they...
The most valuable thing in direct mail fundraising isn't your donors, but your donor data. Your building could burn down this afternoon, and all your staff could quit, and you'd still be able to recover if your donor data remained...
One of the most popular forms of a planned gift is a charitable bequest. But often charities don't fully understand the legalities involved in accepting a bequest. In this installment of our miniseries about the legal side of planned giving,...
