How do we know when to take our event to the next level? (e.g. add an auction or other mini-events to the main attraction) What you are looking to do is grow your events and have each one build toward...
When Professor Ida Berger of Ryerson University’s Centre for Voluntary Sector Studies published a study in Voluntas last summer, the nonprofit sector received some additional discourse for their boardroom tables. The report, The Influence of Religion on Philanthropy in Canada,...
Be warned. If you're starting a nonprofit and don't have $100,000 in the bank, don't use direct mail. You literally cannot afford to use direct mail to raise funds right now. Launching a new nonprofit is like launching a new...
Principal fundraising myth: It's common knowledge that corporations and foundations give most of the money to nonprofit organizations. Principal fundraising truth: You go where money you think you can get is to be found in the greatest quantities and most...
You’d be hard-pressed to find a nonprofit organization that doesn’t spend an incredible amount of time focused on resource development. As a result, some organizations establish their own foundation - known as a "parallel foundation". The parallel foundation dedicates itself...
Tom Ahern is author of the book How to Write Fundraising Materials that Raise More Money: The Art, the Science, the Secrets, published by Emerson and Church. His other book, Raising More Money with Newsletters than You Ever Thought Possible,...
How long do most of your donors contribute to your organization before they walk away? One year? Five? Ten? You should know. Direct mail fundraising, like all effective fundraising, is about raising friends rather than raising funds. Raising a friend...
Is it okay to send invitations by e-mail instead of incurring the printing and postage costs? Will RSVP and attendance rates be affected? You have to know your target audience. How will they receive it? How will they perceive it?...
Canadians have historically risen to charitable funding challenges by donating their money and time to help alleviate suffering both at home and abroad. According to the 2004 Canada Survey of Giving, Volunteering and Participating (CSGVP), more than 22 million Canadians made a...
Benefits of a gift for endowment Benefits to the charity 1. Endowment funds provide financial stability Endowment funds provide a predictable stream of income. Providing a base upon which present programs can be built, and making long-range planning possible, endowment...
