I guess you can say that Geoff Cape knows a thing or two about social entrepreneurship. For approximately 18 years, he has led Evergreen, a national charity and social business venture with a mission of bringing communities and nature together...
In his 2000 book, The Tipping Point, author Malcolm Gladwell wrote about the power of people he called “connectors”. Social engagers, these individuals tend to have a large network of contacts from a range of social, professional, economic and cultural...
Measurement It is not unusual for organizations to eagerly establish planned giving programs only to back away from them a few years later as the board of directors looks for more immediate and tangible fundraising successes. The problem is often...
My charity has just been offered a large donation from a tobacco manufacturer. Is it ethical to take money obtained from a product that kills when used as directed? Many people are surprised to find there are two sides to...
When is it appropriate to cancel an event? (i.e. one that is no longer attracting/producing the desired results, or has grown stale.) If your event style is no longer producing the highest possible return on your - and your guests,...
The bad news about grant proposal writing is that grantmakers will never fund what you want them to. They only fund what they want to fund. They fund projects that further their mission. They fund initiatives that meet their priorities....
Why Track? It’s a familiar refrain, “I’m too busy with my fundraising activities to make notes about my donor interactions!” or “It would take hours out of my week if I had to record everything I do!” Too often fundraisers...
When Bell Canada decided to throw its hat in the ring as a potential sponsor of the 2010 Olympics, it faced stiff competition. In its aim to top the list, and with the bid book of the Vancouver Organizing Committee...
Policies Polices are simply a list of dos and don’ts that your organization (staff and volunteers) will adhere to. Written policies need to be in place at the outset of the establishment of a planned giving program, to guide and...
“What's in a name? That which we call a rose by any other name would smell as sweet.” The famous plea by Juliet to her ill-fated lover bears timeless implications. With a giant sweep of her golden locks and with...
