Effective event tools and tips

Most not-for-profit organizations host events; these can be in the form of a fundraising activity, a board meeting or a myriad of situations where individuals are brought together to further the mission of the organization. This article offers tools and...

Events without fundraising

As a nonprofit, is there any point in holding an event that is not also a fundraiser? There are many reasons to hold an event, and even as a nonprofit organization, they do not necessarily all have to be fundraisers....

Why do we give?

Canadians have always had a reputation for being kind, polite and generous. While it’s tough to quantify kindness and politeness, generosity is a more measurable subject. According to recent Ipsos Reid statistics, around 80% of Canadians give to charity every...

Email Donor Newsletters: Improve open rates for online fundraising success

One of the greatest challenges in e-mail fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but never open them. If you track your open rates, you likely already know that roughly...

Governance Q&A: Balancing a community’s needs with your organization’s ability to deliver

My community has many needs. Sometimes as executive director I hear about new grant programs that would serve my community well, but the type of service is well outside what my organization does. I cannot just tweak. Should I go...

The little loan that could: Microcredit yields macro effect

This week, from November 12 to 15, the Global Microcredit Summit will hold court in Halifax, Nova Scotia. Thousands of experts from 107 countries will be in attendance. It’s being billed as a watershed event for the microcredit community and...

How to market your event

What are the best ways to advertise and promote our events? There are many ways to promote your event: Mailings to past attendees and donors. Approaching your sponsors and asking them to send out information about your event to their...

Boost direct mail donations without asking for them

I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to. The development officers at his nonprofit organization are doing plenty of things right. They...

Key ingredients to a successful government grant application

The applications that win government grants and loans are much like every application that arrives, hopefully, at funding agencies. But they share some key ingredients that make them stand out. These aren't arcane, mysterious, or classified techniques. In fact, most...

Tips for frugal fundraisers

Is there such a thing as event planning on a shoestring? Any cost-saving tips or frugal fundraising ideas? Event planning is not about dollars and cents, but about the dollars being spent making sense, and in the case of fundraising...
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