Database marketing technology now makes it possible to bring personal service to every donor, according to Alain Harari, president, Canada Direct. Speaking at an NSFRE Fund Raising day, Harari described different ways to cultivate better relations with customers, volunteers, donors,...
In April 1999, a brief survey of selected members of NSFRE, Vancouver Chapter, was conducted on organizational and personal change readiness and change leadership capabilities. The survey was designed to provide some interesting facts and insights as part of a...
Often overlooked as a form of corporate philanthropy, matching gifts are an arrangement through which an eligible employee's gift to an eligible institution is matched in cash by a gift from the employer. It's likely that your organization already has...
Respondents to a recent Conference Board survey of Canadian corporations reported donating $126 Million to community causes in 1993. This represents an increase in the average contributed per corporation. Over 170 companies responded to the survey, conducted by the Institute...
; Canadian FundRaiser Speaking at the Canadian Direct Marketing Association's Fundraisers Council, Ossie Hinds, president of Cornerstone List Brokers, identified what he called "the hottest fundraising lists currently available." Here they are! Canadian Fundraising MultiDonors The Economist The Financial Post...
"Lotteries can add heavy extra responsibilities for staff and volunteers; they may not sell well; and they can enhance awareness of your organization's problems in the community. They can also increase the financial risk of an organization already in trouble."...
Follow this checklist for event success. Objectives I know how to help sponsors connect with community through our event. I focus on desired outcomes and event audience needs and benefits. I ask key influencers to help me reach the right...
Hiring a consultant is a critical step that involves a series of important choices. However, guidelines and suggestions can help. The following article is excerpted from a presentation by Ketchum Canada Inc., a leading fundraising consultancy. What should you expect...
Donors today are looking for more than a cause they believe in before they will give to a charity, said Carol Oliver, executive director of the North York General Hospital Foundation, speaking to the National Society of Fund Raising Executives...
