For nonprofit organizations, it’s major (or planned) donors that contribute significant revenues. Securing a major donor, however, often requires stewardship through the donor pyramid, which in turn, requires loyalty. Loyalty is important because it is a major contributing factor to...
Last month we looked at how to renew lapsed donors and I said stay tuned for more information on how to re-engage monthly supporters. That said, these donors are less likely to lapse than annual donors and usually have contributed...
As fundraising professionals, we all know that we need to thank our donors. What most of us don’t realize is that our donors already know what kind of thanks, beyond a standard acknowledgement, would be most meaningful. The best thank...
We want to improve our donor recognition and stewardship programs. What would you recommend? Thanks for your question; you have chosen one of my favourite topics because it's an area that can make or break your fundraising efforts. I've often...
The art of fundraising is largely based on the relationships a charity builds with its donors. Some relationships may be less developed than others, but have potential as a fundraiser works to know their donors better in order to gain...
Despite still being very much in recovery-mode from the economic turn-down, research reveals that a surprising 66% of donors could be inspired to give more generously this year. But, they have some specific requests from the nonprofits they support. The...
They say that two things in life are certain - death and taxes - and planned giving deals with both. At first glance, the idea of marketing planned giving programs might appear to require a certain degree of delicacy. After...
They say that technology, in many respects, has made life easier for most of us. At work, new tech like e-mail and file sharing have become staple methods of communication with clients and colleagues. But studies are showing that just...
I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to. The development officers at his nonprofit organization are doing plenty of things right. They...
This week's cover story is the final installment in a series of articles to help nonprofit organizations see the world from another perspective. The series also includes what funders, volunteers, consultants, and the media would like the nonprofit sector to...
