The art of fundraising is largely based on the relationships a charity builds with its donors. Some relationships may be less developed than others, but have potential as a fundraiser works to know their donors better in order to gain...
Despite still being very much in recovery-mode from the economic turn-down, research reveals that a surprising 66% of donors could be inspired to give more generously this year. But, they have some specific requests from the nonprofits they support. The...
They say that two things in life are certain - death and taxes - and planned giving deals with both. At first glance, the idea of marketing planned giving programs might appear to require a certain degree of delicacy. After...
They say that technology, in many respects, has made life easier for most of us. At work, new tech like e-mail and file sharing have become staple methods of communication with clients and colleagues. But studies are showing that just...
I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to. The development officers at his nonprofit organization are doing plenty of things right. They...
This week's cover story is the final installment in a series of articles to help nonprofit organizations see the world from another perspective. The series also includes what funders, volunteers, consultants, and the media would like the nonprofit sector to...
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts. But only if...
The following article is an excerpt from Penelope Burk's new book "Thanks! A Guide to Donor-Centred Fundraising". In the book, Burk reveals the results of her National Study on Donor Communication and Recognition, an expansive look the fundraising practices of...
Throw away those pewter pins and plaques and get out your phone books. New research shows that donors don't want formal recognition, just information. Speaking earlier this month at a meeting of the Vancouver chapter of the National Society of...
The following article is reprinted from the July and August 1999 issues of Gift Planning in Canada (TM), Copyright ©1999 by Planned Giving Today® Having been at the University of Victoria for 12 years now, I have had the privilege...
