Do you feel that your brand holds you back and limits your creativity? Do you resist brand guidelines because you want to be free to craft messages that feel fresh, dynamic, and responsive? These are common complaints, but here’s the...
Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! If you’ve been wondering how your fundraising measures up against other charities in the...
How to save on photos, stock and video Getting the right visuals is essential… and expensive. Not many nonprofits have the budget for a photographer. Here are sites where you can download incredible royalty-free stock and videos, for free! Tip: Be detailed...
The abandoned dog that found his forever home, the woman who was able receive treatment and is now cancer-free, the mother and children fleeing abuse who accessed clothing and shelter, all thanks to your organizations. These are the stories that...
Getting your story placed with any media outlet means getting it read by a journalist or editor in the first place. That means you need a killer subject line. This goes for any organization – whether you’re a nonprofit, social...
Auditing your social media accounts as a nonprofit is key to ensuring that your marketing efforts are having a positive impact and getting you the results you need. Before I get into why and how to audit your accounts, I’d...
Original Broadcast Date: November 17, 2022. Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising....
Whether you’re trying to engage first-time donors or boost the generosity of recurring ones, one of the biggest pain points nonprofits have is getting their message heard. With so many distractions competing for your donor’s attention, it can be hard...
As many charities know all too well, summer months often mean a rise in temperature and a dip in donations. It was eight years ago that CandaHelps launched the Great Canadian Giving Challenge, a month-long event in June, aimed to...
As a nonprofit, it can be difficult to come up with funding for marketing initiatives. So, when you do have budget to spend, it’s important to make the most impact with that money. But how do you know if your...
