Creating a Digital Marketing Funnel in 2022: Google Ad Grants and Beyond!

Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....

How to craft effective email campaigns 

Email is one of the most powerful marketing tools, but it’s often under-utilized by non-profits. Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly?   According to Campaign Monitor,...

Event marketing FAQs for Canadian nonprofits and charities

Hey, event marketing keeners! Trellis recently led a webinar with Charity Village where we talked about creating click-worthy social posts, building an event promotion schedule, how to leverage partners to expand your reach, and what data you can track to...

5 tips for delivering a better member experience

Your association has a membership site with a catalogue of valuable member benefits. You know their value and your members who use the benefits know it, too. Unfortunately, your member benefits are largely underused by your members. As they lay...

SEO for nonprofits: A 7-step checklist

Want to learn more about digital marketing and the Google Ad Grant? We've partnered with the author for a free webinar on March 10 - click here for more details and to register. SEO for nonprofits can be a great...

The top 5 reasons why nonprofits need to adopt digital technologies

I’m sure many of you shared the same thought over the past 20 months…thank goodness the pandemic arrived at a time where we had the internet and technology! Although some communities still struggle with internet connectivity, many of us felt...

5 reasons why your members don’t use your association’s website

Here’s a scenario you might be familiar with: you and your team worked on revamping your association’s website for months. You planned it, you brought it to life and now it’s ready for your members and prospects! You’ve achieved your goal: your...

5 reasons to build a customized member portal 

Want to learn more about how you can grow your association's membership with a customized member portal? We've partnered with the author for a free webinar on October 7 - register here. Your association is growing, and with growth comes...

How to strengthen your nonprofit’s digital marketing strategy: 7 simple steps

A nonprofit’s digital communication strategy is vital to their long-term sustainability. Beyond diversifying the way an organization fundraises, a cohesive and integrated digital communications plan can also help build and sustain growth. Unfortunately, learning about and implementing the use of...

How your website relates to Google Grants: Part 2

This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here.  The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund...
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