Your mission, should you choose to accept it

Many of us would rather get a root canal than go through yet another organizational revisioning process. The question is: Is it still important to have a mission statement in 2012? The story of Family Services of Hamilton (FSH) offers...

Report redux: Annual reports get a facelift

There’s nothing quite like an annual report to get the creative juices flowing. Or not. Typically viewed as a tedious, mind-numbing exercise, when I was recently asked to help an organization produce theirs, the request was prefaced with an apologetic,...

What’s your type?

If you want someone to respond to your appeal or read your newsletter, you need your message to break through the clutter and distraction. This holds true regardless of medium, but becomes essential for any appeal using the written word....

Mobile: The next tech game-changer

Today's nonprofits are agile — a necessity when budgets are lean, government grants can disappear in a flash and fundraising is as critical as the programs you deliver. But recently, successful nonprofits aren't just agile, they're mobile — as in...

Top 10 website mistakes charities make

Charities make the world a better place, and they often do it on shoestring budgets with staff and volunteers who are already stretched thin. With the time, people and money these organizations have already dedicated to mission-critical work, it's no...

Me and my corporation: A tale of interest and impact

You may have noticed the facelift Coke underwent this holiday season. For the first time ever, Coca-Cola changed the colour of its cans, from red to white. The exceptional transformation stems from a partnership with the World Wildlife Fund —...
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