It's one of those stereotypes that holds true: the Canadian winter can be long and dark. What better way to brighten the darkest days of winter than by celebrating random acts of kindness? To honour the holidays and combat winter...
Nearly 500 nonprofit leaders did something a little out of the ordinary last week: they gathered together to take action on some of the biggest challenges facing the sector. From all across the country they convened for the National Summit...
We're bombarded with them: images of emaciated children with wide, empty eyes that stare back at us from our iPads and flat-screen TVs. Their pleas need no words. The message is simple, straightforward: donate, it beseeches us, with shock and...
When you read the papers or turn on the news, it sometimes seems like all you hear about is negative stories. Car crashes, robberies, injuries, fires, political scandals, economic struggles — if it bleeds, it leads, the old adage goes....
You’ve may have noticed that the concept of "Gamification” is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits? Gamified experiences use game-playing techniques to engage users and encourage...
When the White Ribbon Campaign runs this year between November 25 and December 6, there is no doubt social media will play a part in its success. Founded in 1991 by Jack Layton and other visionaries, the campaign is dedicated...
Assuming that you know how to post a status update on Facebook, the next question is, what should you post? For the most part, fundraising pitches are ignored, as is PR-like content. In general, tone and subject matter should be...
One of the biggest mistakes that nonprofits make in their social media campaigns is to assume that because someone uses Facebook regularly in her personal life, she must also know how to use Facebook professionally. It's one thing to chat...
For many nonprofits, the mere thought of approaching a government body for any kind of "ask" can be daunting. Yet lobbying, defined here as communicating with public office holders in an attempt to influence government decisions, can be an essential...
As marketers in the nonprofit sector, we realize that conversations are taking place online between nonprofit organizations and their donors, as well as among many supporters and their friends and associates. The growth of the Internet and online technologies has...
