Top 10 website mistakes charities make

Charities make the world a better place, and they often do it on shoestring budgets with staff and volunteers who are already stretched thin. With the time, people and money these organizations have already dedicated to mission-critical work, it's no...

Me and my corporation: A tale of interest and impact

You may have noticed the facelift Coke underwent this holiday season. For the first time ever, Coca-Cola changed the colour of its cans, from red to white. The exceptional transformation stems from a partnership with the World Wildlife Fund —...

Starved for attention yet striving for greatness

Nearly 500 nonprofit leaders did something a little out of the ordinary last week: they gathered together to take action on some of the biggest challenges facing the sector. From all across the country they convened for the National Summit...

Donor messaging: Balancing heart and mind

We're bombarded with them: images of emaciated children with wide, empty eyes that stare back at us from our iPads and flat-screen TVs. Their pleas need no words. The message is simple, straightforward: donate, it beseeches us, with shock and...
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