Ever thought about promoting your organization and its mission on television? More and more non-profits are getting their message across by getting on the air waves. An effective addition to an organization's marketing arsenal, community TV can be used in...
; Canadian FundRaiser Farm-Aid raised $500,000 with it in just 12 hours. A New York radio station said that its programming donations increased by 40 per cent with it. It's the telephone companies' new Advantage 900 service, quickly positioning itself...
Follow this checklist for event success. Objectives I know how to help sponsors connect with community through our event. I focus on desired outcomes and event audience needs and benefits. I ask key influencers to help me reach the right...
As a video writer and producer, I always use two words to define my objective --- information and motivation. We need to think about the information we want to convey, and what the audience will do, what action they will...
