Charities could better meet their challenges if they learned how to dress the part. Global TV's News at Six anchor Jane Gilbert, and Susan Bloch-Nevitte, Director of Public Affairs at the University of Toronto, presented The Dos and Don'ts of...
; Canadian FundRaiser Most public interest groups, nonprofits and local election campaigns do no polling research whatever. And by not doing so they're missing a major opportunity to strengthen their work cost-effectively . In commercial marketing or larger election campaigns,...
This article was originally published in Canadian FundRaiser English is becoming a series of tribal patois, discreet, usually fashion-driven and often adversarial. Computer science may be forgiven. But why does sport have to develop a new vocabulary? And why can't...
Ever thought about promoting your organization and its mission on television? More and more non-profits are getting their message across by getting on the air waves. An effective addition to an organization's marketing arsenal, community TV can be used in...
; Canadian FundRaiser Farm-Aid raised $500,000 with it in just 12 hours. A New York radio station said that its programming donations increased by 40 per cent with it. It's the telephone companies' new Advantage 900 service, quickly positioning itself...
Follow this checklist for event success. Objectives I know how to help sponsors connect with community through our event. I focus on desired outcomes and event audience needs and benefits. I ask key influencers to help me reach the right...
As a video writer and producer, I always use two words to define my objective --- information and motivation. We need to think about the information we want to convey, and what the audience will do, what action they will...
