How many times have your said or heard, "We must list the talking points for your interview." In my experience, I have found this to be a dangerous place. "Talking points" can encourage you to memorize word-for-word the points you...
Before you start a monthly giving program, ask yourself these questions and jot down your response to get an overview of what you know and don't know about your plans for a Monthly Donor Program. Is the maximization of long-term...
Many nonprofits are reluctant to launch monthly giving programs. Too often, they fall prey to the mythology that has grown up around monthly giving. There are at least seven widespread myths. 1. It won't work with our donor base A...
Do you find that every time you look at the attrition level of your donor file you break into a cold sweat? Here's a solution to your problems. Monthly donor plans are one of the best ways to reduce donor...
Nonprofit organizations have been jumping on the auction bandwagon as this tried and true fundraising technique continues to gain in popularity and profitability. In fact, auctions have the potential to draw in substantial revenue for nonprofits and other charities. Bidders...
All too often, fundraising and public relations are faced with the seemingly impossible task of integrating their respective business processes. The challenges faced by Canadian charities need not be seen, however, as "The Two Solitudes." Speaking at a NSFRE Greater...
It's Spring. What could be more attractive than a beautiful day on manicured green, playing golf while helping to raise money for a good cause? That is exactly why there are approximately 50,000 charity golf tournaments held throughout Canada each...
An internal/external marketing activity any organization can employ, financial planning seminars can help build a broader awareness of the need for financial and estate planning by everyone, not only the very wealthy. Since charitable giving is an integral but sometimes...
Talk with all your board members, says Maeve O'Byrne, Nanaimo and District Hospital Foundation, at least once a month, and outside the parameters of the board meeting. Keep your eyes and ears open. If something important is happening in their...
Event production is not a simple business. To both protect the legal integrity of an event and maximize its commercial potential, you must consider a number of legal issues carefully and deal with them before the staging of the actual...
