Want to get to know how a reporter thinks? Try analyzing your friendly local newscast. On a recent trip to Los Angeles to conduct media training for a client, I scrutinized the local news. With all the bells and whistles...
Your organization has decided that it wants its 15 minutes of fame. You've been doing great work and you want the public to know about it. You want your name in the paper and on the 6 o'clock news. You...
At first glance, the work of non-profits and the goals of the mainstream news media seem to be fundamentally opposed. Non-profit groups focus on the most compelling social and environmental issues of our day. Our issues are long-term and complex....
Put yourself in the position of a television newsroom's assignment editor. You get to work at 7:30 in the morning. While getting ready for your meeting with the news director, producers and reporters, the police radios are blasting in your...
When you call reporters to make your pitch, you are likely to hear a recording that sounds something like this, "Please e-mail or fax your pitch. I will then take a look at it and if I'm interested, I will...
Relationship-Building in the Networked Age: Some implications of the Internet for Non-profit Organizations By Doug Jamieson This article appeared in "The Philanthropist", January, 2000, Vol. 15, No. 2 Fundraising has always been about relationship-building, whether it's with single donors, volunteers,...
Relationship-Building in the Networked Age: Some implications of the Internet for Non-profit Organizations Part II By Doug Jamieson How to get started To reiterate, it's all about relationship-building, and that starts with defining the organization's audience and its information needs,...
I must confess, I have actually advised a client not to comment a time or two. This is a rarity. However, it is the way we said "no comment" that helped avoid a crisis. "No comment" is usually another way...
In the pantheon of fundraising techniques, special events would be considered one of the minor gods. Costs are high in terms of the return on investment, they usually need many volunteers to work, and they take a lot of time...
If you want to make sure that the media attend your next media conference, make sure that you follow these simple but effective tips: Make your press conferences truly newsworthy Make it fun, convenient and enjoyable: food, drinks and handouts...
