This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a Social...
From personal to professional, COVID-19 has shaken up our worlds. No one has been left untouched, especially in the nonprofit sector. The challenges of the pandemic have been more pronounced for some non-profits than others, though. Why? Because so many...
This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, How to...
"In moments of crisis, new narratives, new policies and new social behaviours are established. ... How we act and what we say in this moment can help define perceptions, assumptions and policy preferences ... But we must act quickly, in...
How has working from home been for you? I have heard such different stories from clients and friends. Some are having no problem working from home, as they’re able to access all of their files on the company cloud. Some,...
Whether virtual or in real life (IRL), awareness campaigns or fundraising campaigns for nonprofits take a lot of work. In fact, it’s often a full-time job for at least one to three months prior to the event. And then, you...
When you think about Instagram, you'd be forgiven if you immediately called to mind images of people who just want to share photos from their family vacations and of delicious meals with the world... and little else. That may have...
Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user...
Volunteering as a concept is truly an amazing feat if you think about it. How much free time do you have during the week? If you’re like so many hardworking, driven nonprofit professionals, the answer is likely not very much....
As advocates, we are always striving for messaging that will change minds and motivate our audience to action. Part of this challenge includes finding that perfect balance of storytelling and data. Luckily, we don’t have to keep guessing as to...
