Media coverage is something that pretty much all organizations want, but very few actually get. In this episode, we’re speaking with Jennifer Singh, founder of She’s Newsworthy Media, a public relations agency that specializes in helping small businesses get recognized....
We all know the famous four P’s of the marketing mix: Product, Place, Price and Promotion. Times have changed, our consumers and audiences have changed and the landscape in which we all operate has changed. With that, the marketing mix...
Want to learn more on this topic? Join our free webinar on November 14, How To Get $10K Per Month In Free Google Ad Grants. Everyone who registers gets the full recording, regardless of attendance! Google Grants is an amazing...
The Canadian charitable sector is currently enjoying the most relaxed rules in over a decade regarding the resources we can put toward advocating for policy change. But after several years of strict limitations through the CRA “10% rule,” advocacy is...
Better together! There is a lot of talk about strategic partnerships and everyone seems to be on the bandwagon. For some it is a new flashy buzzword, while for others, they are looking to take it beyond traditional sponsorships. By...
At first glance, posting on social media seems so easy. Come up with something witty or inspirational to say. Find a relevant photo. Post. Repeat. Bask in the success of your posts! Once you actually start posting on social media,...
Ever look at other organizations’ strategies, get tempted to copy it but end up with less success? In this episode, Kerstin Heuer, a nonprofit marketing consultant and founder of Nonprofit Today, teaches us how to improve our marketing and branding...
On December 13, 2018, the Canadian government passed new legislation for the Income Tax Act that would allow charities to conduct unlimited political activities, provided those activities remained non-partisan and in service to the charity's mission. This action came about...
So often we focus on how our website looks, but not how it functions. Specifically, a lot of small nonprofits we come across don’t understand how to get found online. That’s where SEO is crucial. SEO, or Search Engine Optimization,...
In this episode of The Small Nonprofit, Chris Holz, seasoned public affairs executive and one of the top 10 lobbyists at Queen’s Park, teaches us about the foundations of government relations, how to build it into your practice and how...
