Data tracking for a successful fundraising event

A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...

Creating a Digital Marketing Funnel in 2022: Google Ad Grants and Beyond!

Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....

Event marketing FAQs for Canadian nonprofits and charities

Hey, event marketing keeners! Trellis recently led a webinar with Charity Village where we talked about creating click-worthy social posts, building an event promotion schedule, how to leverage partners to expand your reach, and what data you can track to...

EXAMPLES & BLUEPRINTS TO SELL OUT YOUR NEXT FUNDRAISING EVENT

Original Broadcast Date: January 27, 2022 Summary: This recorded webinar, presented by Trellis, is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready...

How to strengthen your nonprofit’s digital marketing strategy: 7 simple steps

A nonprofit’s digital communication strategy is vital to their long-term sustainability. Beyond diversifying the way an organization fundraises, a cohesive and integrated digital communications plan can also help build and sustain growth. Unfortunately, learning about and implementing the use of...

Getting started with Instagram hashtag research

“So what’s the deal with Instagram hashtag research? Do hashtags still matter?” I get this question a lot and it’s a tough one to answer. The simple response is “yes,” but the rules have changed considerably since the platform first...

The Small Nonprofit Podcast: Organic social media with Brock Warner

Social media is one of those things that almost everyone has, but very few use well. On today’s podcast, we invited Brock Warner, fundraiser and author of the book From the Ground Up: Digital Fundraising for Nonprofits, to walk us through...

Spotlight on social media: Social media analytics

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a...

Spotlight on social media: Understanding platform algorithms

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a...

Spotlight on social media: Scheduling content with Later

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media. Be sure to check out our other posts in the series, Performing a Social...
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