I've been there. I imagine you've been there too. Sitting around a boardroom table talking about the urgent need for the organization to "develop a twitter strategy" or "social media plan". Here's the thing - before embarking on any social...
For many in the nonprofit sector, social media tools are necessary but often overwhelming and confusing. To help allay some of their challenges – and help expand their reach toward greater mission success – Facebook has taken a number of...
Stories are the backbone of good fundraising and critical to small organizations. We often hear how important stories are, but not how to craft good ones. After all, there is a difference! Vanessa Chase Lockshin, storytelling guru, breaks it all...
Here’s my supposition: we’re thinking about digital all wrong. First off, there’s rarely consensus when we do try to think about what digital actually is. Secondly we usually think about it as tactics, which just limits the potential for whatever...
Are you ready to learn more about how to create a website content strategy - including the elements to include? We've partnered with the author for a free webinar, Creating a Content Strategy for your Nonprofit Website, on October 19....
The Internet is full of articles and think pieces pitting one generation against another, whether decrying a lack of patriotism among younger Canadians or lamenting the consequences of boomers’ handling of the world economy. Though this makes for sensational headlines,...
Want to learn more on this topic? We partnered with the author for a free webinar - watch the recording here. Two years ago, I wrote this article for CharityVillage: Ten ways your nonprofit can start - or might already...
Charities and nonprofits often consider adults with a stable income as their primary fundraising demographic but should not forget the generations that follow. While young adults, particularly college and university students, may have restrictive budgets, they are a crucial force...
We are living in a digital age. This is not shocking news to anyone at this point, it is simply reality. We have an online presence regardless of whether or not we are avid social media users. Even those who...
We've seen many different fundraising campaigns in Canada over the last few years – Giving Tuesday, the Ice bucket Challenge, and others - which capitalize on a propensity for donors to buy into unique, disruptive giving opportunities for their favourite...
