Original Broadcast Date: August 27, 2026

Summary:

This practical webinar walks through a campaign framework to help nonprofits turn GivingTuesday momentum into a cohesive year-end program. We will cover how to align your offer, messaging, and channel plan across email, landing pages, and social so you can acquire new donors, improve conversion, and build stronger follow-up into December.

Learning Objectives:

  1. Build an integrated GivingTuesday to year-end campaign calendar with clear phases, goals, and channel roles.
  2. Create a message hierarchy that stays consistent across channels, including your core story, proof points, and calls to action.
  3. Improve conversion with a donor journey that connects email, landing pages, and follow-up.
  4. Implement a post-GivingTuesday follow-up plan that segments new and existing donors and supports year-end conversion.
  5. Track the weekly metrics that matter so you can optimize while the campaign is running.

Webinar recording

Webinar Resources

Webinar presenters

Kimberly Bottom, Director of Community at Velora 

Kimberly Bottom is a 15+ year veteran in storytelling, with more than a decade of experience helping nonprofits craft messaging to inspire audiences to give, join, and take action. With a background in journalism, team leadership and nonprofit technology, Kimberly brings a practical approach to messaging rooted in curiosity, real human voices, and authenticity. Kimberly has partnered with hundreds of nonprofit teams to sharpen positioning, elevate community voices, and support mission-driven work through modern fundraising technology. Kimberly is now the Director of Community at Velora, connecting nonprofits through shared experiences, best practices, and leading-edge ideas.

Taylor Mueller, Director of Fund Development & Communications at Hospice Care Ottawa

Taylor Mueller is the Director of Fund Development & Communications at Hospice Care Ottawa, with eight years of experience working in the nonprofit sector. In her role, Taylor leads fundraising, communications, and community engagement efforts that support hospice care across Ottawa.

Taylor brings a practical, people-centred approach to fundraising and communications, with a focus on authentic storytelling, meaningful donor relationships, and building strong connections between organizations and their communities. She leads a diverse portfolio of fundraising programs, campaigns, events, and communications initiatives, and is passionate about finding creative ways to inspire people to connect with and support a mission.

“Really appreciate CharityVillage continuing to offer these webinars – they are a great resource for our sector!“

– Past CharityVillage Webinar Participant