On August 27, join us for a free webinar to learn how to acquire, convert, and grow donors.
GivingTuesday can create a surge of attention, but results depend on what happens next.
This practical webinar walks through a campaign framework to help nonprofits turn GivingTuesday momentum into a cohesive year-end program. We will cover how to align your offer, messaging, and channel plan across email, landing pages, and social so you can acquire new donors, improve conversion, and build stronger follow-up into December.
Learning Objectives:
- Build an integrated GivingTuesday to year-end campaign calendar with clear phases, goals, and channel roles.
- Create a message hierarchy that stays consistent across channels, including your core story, proof points, and calls to action.
- Improve conversion with a donor journey that connects email, landing pages, and follow-up.
- Implement a post-GivingTuesday follow-up plan that segments new and existing donors and supports year-end conversion.
- Track the weekly metrics that matter so you can optimize while the campaign is running.
Webinar information
Topic: GivingTuesday to Year-End: The Integrated Campaign Playbook to Acquire, Convert, and Grow Donors
Date: Thursday, August 27, 2026, at 1pm ET / 10am PT (webinar is 1 hour in length)
Intended Audience:
- Job levels:
- Coordinator/Specialist
- Manager
- Director/VP
- Executive Director (small teams)
- Job types:
- Fundraising/Development
- Digital fundraising and marketing
- Communications
- Campaign owners (GivingTuesday and year-end)
- Donor engagement / CRM
- Small-shop generalists
Knowledge Level: Entry to intermediate
Value proposition: Give nonprofits a simple, repeatable structure to turn GivingTuesday into the kickoff for a full-season year-end fundraising plan, with clear phases, channel roles, and follow-up.
Cost: Free – Register Now
Important Note: While registration is open to all, attendance is limited to the first 1,000 people to sign onto the live session. We suggest signing on five minutes early to have the best chance of getting on the live session. If for any reason you aren’t able to connect to the live session, rest assured you’ll get the full recording by email the following day.
NOTE: This webinar will be recorded – if you cannot make the live session, complete the registration form and a recording will be emailed to you the day after the live session. We are happy to provide a closed-captioned recording upon advance request.
Webinar presenters
Kimberly Bottom, Director of Community at Velora
Kimberly Bottom is a 15+ year veteran in storytelling, with more than a decade of experience helping nonprofits craft messaging to inspire audiences to give, join, and take action. With a background in journalism, team leadership and nonprofit technology, Kimberly brings a practical approach to messaging rooted in curiosity, real human voices, and authenticity. Kimberly has partnered with hundreds of nonprofit teams to sharpen positioning, elevate community voices, and support mission-driven work through modern fundraising technology. Kimberly is now the Director of Community at Velora, connecting nonprofits through shared experiences, best practices, and leading-edge ideas.
Taylor Mueller, Director of Fund Development & Communications at Hospice Care Ottawa
Taylor Mueller is the Director of Fund Development & Communications at Hospice Care Ottawa, with eight years of experience working in the nonprofit sector. In her role, Taylor leads fundraising, communications, and community engagement efforts that support hospice care across Ottawa.
Taylor brings a practical, people-centred approach to fundraising and communications, with a focus on authentic storytelling, meaningful donor relationships, and building strong connections between organizations and their communities. She leads a diverse portfolio of fundraising programs, campaigns, events, and communications initiatives, and is passionate about finding creative ways to inspire people to connect with and support a mission.
Don’t miss out on this free learning opportunity – register today!
“Really appreciate CharityVillage continuing to offer these webinars – they are a great resource for our sector!“
– Past CharityVillage Webinar Participant
