On May 14, join us for a free webinar to learn how to build a multi-generational donor base that lasts.
Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren’t positioned to capture it. This webinar breaks down exactly how to segment, engage, and retain donors across every generation, using the right fundraising tools and data infrastructure to turn today’s $25 recurring donor into tomorrow’s major gift prospect.
Learning Objectives:
By the end of this webinar, attendees will be able to:
- Identify the giving motivations and preferred channels of Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha, and apply that knowledge to their current donor base.
- Build a segmentation strategy that goes beyond age to account for giving behaviour, communication preferences, and engagement history.
- Map a donor journey for at least two generational segments, from first touchpoint through retention and upgrade.
- Use CRM and fundraising platform data to automate follow-up, track engagement signals, and flag donors ready for deeper cultivation.
Webinar information
Topic: The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts
Date: Thursday, May 14, 2026, at 1pm ET / 10am PT (webinar is 1 hour in length)
Audience: This webinar is best suited for nonprofit professionals, fundraising professionals, and nonprofit leaders.
Cost: Free – Register Now
Important Note: While registration is open to all, attendance is limited to the first 1,000 people to sign onto the live session. We suggest signing on five minutes early to have the best chance of getting on the live session. If for any reason you aren’t able to connect to the live session, rest assured you’ll get the full recording by email the following day.
NOTE: This webinar will be recorded – if you cannot make the live session, complete the registration form and a recording will be emailed to you the day after the live session. We are happy to provide a closed-captioned recording upon advance request.
Webinar presenter
Kimberly Bottom, Director of Community at Velora
Kimberly Bottom is a 15+ year veteran in storytelling, with more than a decade of experience helping nonprofits craft messaging to inspire audiences to give, join, and take action. With a background in journalism, team leadership and nonprofit technology, Kimberly brings a practical approach to messaging rooted in curiosity, real human voices, and authenticity. Kimberly has partnered with hundreds of nonprofit teams to sharpen positioning, elevate community voices, and support mission-driven work through modern fundraising technology. Kimberly is now the Director of Community at Velora, connecting nonprofits through shared experiences, best practices, and leading-edge ideas.
Don’t miss out on this free learning opportunity – register today!
“Thank you to CharityVillage and its sponsors for providing these free webinars to the community.“
– Past CharityVillage Webinar Participant
