Original Broadcast Date: May 14, 2026
Summary: Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren’t positioned to capture it. This webinar recording breaks down exactly how to segment, engage, and retain donors across every generation, using the right fundraising tools and data infrastructure to turn today’s $25 recurring donor into tomorrow’s major gift prospect.
Learning Objectives:
After watching this webinar, you will be able to:
- Identify the giving motivations and preferred channels of Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha, and apply that knowledge to their current donor base.
- Build a segmentation strategy that goes beyond age to account for giving behaviour, communication preferences, and engagement history.
- Map a donor journey for at least two generational segments, from first touchpoint through retention and upgrade.
- Use CRM and fundraising platform data to automate follow-up, track engagement signals, and flag donors ready for deeper cultivation.
Webinar recording
Webinar Resources
Webinar presenter
Kimberly Bottom, Director of Community at Velora
Kimberly Bottom is a 15+ year veteran in storytelling, with more than a decade of experience helping nonprofits craft messaging to inspire audiences to give, join, and take action. With a background in journalism, team leadership and nonprofit technology, Kimberly brings a practical approach to messaging rooted in curiosity, real human voices, and authenticity. Kimberly has partnered with hundreds of nonprofit teams to sharpen positioning, elevate community voices, and support mission-driven work through modern fundraising technology. Kimberly is now the Director of Community at Velora, connecting nonprofits through shared experiences, best practices, and leading-edge ideas.
“Thank you to CharityVillage and its sponsors for providing these free webinars to the community.“
– Past CharityVillage Webinar Participant
