We all know the famous four P’s of the marketing mix: Product, Place, Price and Promotion. Times have changed, our consumers and audiences have changed and the landscape in which we all operate has changed. With that, the marketing mix...
I’ve been working with nonprofit leaders for over 10 years, and I always say that nonprofits need a vision, a roadmap, and funding to be successful. But what happens when you’re constantly struggling to get donations? It feels like you’re...
You’ve put countless hours into writing multiple grants and proposals for your charitable organization. You’re sure that your project is worthy, and in fact, you know of several other organizations that have received funding for similar projects. So why was...
Better together! There is a lot of talk about strategic partnerships and everyone seems to be on the bandwagon. For some it is a new flashy buzzword, while for others, they are looking to take it beyond traditional sponsorships. By...
We hear all the time about corporate fundraising as an ~easy~ solution to all of our funding needs and we see a lot of organizations not do it quite right. Not sure how exactly to get started? We are joined...
Want to learn more about how to create a sponsorship proposal that works? Join us and the author for a free webinar on November 16! Details and registration here. Telling people “no” is an uncomfortable experience and people try to...
Strategy’s PROMO! Awards were recently announced, recognizing the best in brand activation and strategy. Charities that creatively portrayed their missions fared extremely well and, while none of the winners were paired with a corporate partner for these particular initiatives, they...
A message of diversity is sweeping the country and Canadian brands and organizations are taking a leading role in incorporating messages of inclusion and acceptance into their campaigns. A few examples: To celebrate 100 years in Canada, Harley-Davidson launched its...
As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A...
