Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we create a...
There is one thing that every single sponsorship property has to offer that every single sponsor wants...and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier? I’m...
The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also...
Interested in learning more about how to create an effective sponsorship package? We've partnered with the author to present a free webinar on September 22, 2016. Click here for more information and to register! The practice of sponsorship sales isn’t...
It often seems like a fundraising holy grail: a long-term corporate partnership for your charity. But seasoned corporate alliance professionals will counsel that preparing for a corporate partnership is even more important than landing one. Here are top...
Companies across Canada and around the world, from “Mom & Pop” shops to multinationals, are making serious efforts blend profit and purpose. Whether it’s called ‘corporate citizenship’ or ‘cause marketing’, a huge amount of jargon has emerged around the concept...
In part one of this series we took a look at sponsorship and some of the things holding back the small shop in that area. In this article, we are going to turn our attention to cause marketing for the...
Sponsorship and cause marketing are essential components of any corporate fundraising strategy. If you aren’t doing sponsorship and cause marketing as part of your fundraising plan, you should be! The small shop, defined as less than three fundraisers or under...
In part one and two of this three part series we covered how to increase sponsorship revenue, how to build a solid sponsorship package and how to get the meeting (and the second meeting!). So what else could there be?...
In part one of this series we unpacked the sometimes complicated world of cause marketing and decided to focus on corporate sponsorship as the main revenue goal this fall. That said, many of the principles we are discussing here will...
