Before we dive in and look at some turnkey ways to increase your cause marketing revenue, let’s start at the beginning. What is cause marketing? The way I use the term is in reference to all of the ways that...
Claudia cares so much about a nonprofit that she donates $500 to the organization. The donation is well received, but Claudia discovers that the nonprofit needs another $500 to cover the expenses for upcoming programs. Claudia wants to help more,...
It wasn’t that long ago that nonprofits and charities had the corner on doing social good, and their relation to businesses simply revolved around asking them for money. In the last few years, however, the relationship between nonprofits and businesses...
Open the floodgates! The wait is over! The 113-day spat that kept Canadians from enjoying the highest level of our national winter sport is finished, and with it, the dam withholding the millions of dollars, and ample publicity, that annually...
When you’re a $13-billion enterprise spread out over 100 offices across Alberta, not all of your 8,800 employees are going to agree on everything. They’ll bring different lunches to work each day. Some will wear suits, while others will don...
Thanks for last month's article on corporate investment; what do we do if our community is too small for corporations and we only have small businesses to approach? Step one is to always remember that individuals should be your first...
What do you recommend to strengthen our charity's approach to corporations? Asking businesses for support is often the second default after "let's have a special event!" What you need to remember in your diversified fundraising plan is neither of these...
For most consumers, the experience is familiar, albeit fairly forgettable. You’re loading up on necessities (or frivolities) at the cash register of your nearby big name drug, grocery, hardware or beer store, and the clerk asks if you’d like to...
If you're tasked with writing grant proposals, you've probably spent some time wondering what goes on behind the scenes at the foundations to which you apply so assiduously. Wouldn't it be nice to get an insider's look at the decision-makers...
