Before we dive in and look at some turnkey ways to increase your cause marketing revenue, let’s start at the beginning. What is cause marketing? The way I use the term is in reference to all of the ways that...
Many charitable organizations host one or more fundraising events during the year. If your organization intends to do so, there are many things to keep in mind as you begin to plan. Here are ten things you can do to...
Open the floodgates! The wait is over! The 113-day spat that kept Canadians from enjoying the highest level of our national winter sport is finished, and with it, the dam withholding the millions of dollars, and ample publicity, that annually...
As the temperature approaches winter lows, hundreds of thousands of men across Canada are donning a cozy upper lip accessory — the moustache. November in Canada, as in many countries around the world, has become synonymous with Movember, the global...
Halloween is an ancient tradition that has today become a multi-billion dollar industry – and it’s only growing. More than two-thirds of Canadians celebrate the holiday, and this year families with children plan to spend an average of $75 on...
There are many national or regional nonprofit organizations that host fundraising events through individual chapters in an effort to raise money in support of various programs and initiatives. When launching a fundraising event at the national level, there are many...
Many charities host fundraising events to raise money for their cause. But what your organization may not realize is that the type of fundraiser you choose to host says a lot about your organization. Therefore, when planning your fundraisers, in...
Like retail, charities get much of their revenue during the winter holiday season: those few precious weeks bracketed by the lead-in to American Thanksgiving in November and closing with Christmas. With the glut of fundraisers, toy drives and calls for...
In my office we have mixed opinions on what the organization should pay for when it comes to lunches with donors and staff meals/staff retreats. Should a nonprofit ever spend money on alcohol? If yes, what about for staff? It's...
As marketers in the nonprofit sector, we realize that conversations are taking place online between nonprofit organizations and their donors, as well as among many supporters and their friends and associates. The growth of the Internet and online technologies has...
