Most people who donate to charity want to be thanked. They also want to receive some kind of recognition. And eventually, more often than not, they want to hear about the impact of their gift. While these three steps –...
How could an organization raise a roof for a beloved heritage home before the winter rains set in? A long-time nonprofit client of mine faced this question in spring of 2016. The roof was going to cost $8,500. The organization...
It's hard to believe, but it’s really only been a few years since charitable giving mostly involved mailing a cheque in answer to a direct mail appeal from a nonprofit or charity. While this option is still open to Canadian...
Walkathons are great crowdfunding events because of their global reach and ease of participation. Almost everyone can participate at all fitness levels and ages – and many organizations add the option to ‘roll’ in wheelchairs. School fundraising groups, PTOs and...
Donors: nonprofit organizations couldn’t function without them. Donors are rightfully thanked and praised for their partnership, their vision, their contributions and even their friendship. As one fundraisers reports, the vast majority of donors are “selfless people who love what we...
If you think integrated marketing sounds like a reference to the distant future, or one that has nothing to do with your nonprofit, think again. The term may be a mouthful, but it's a concept at the heart of successful...
Growing your supporter base is an important goal for every nonprofit. Your supporters are your leverage with the powers that be. They’re your donors and source of income. They’re your bodies on the ground who are able to mobilize more...
Whether you manage a peer-to-peer fundraising walk, run, ride, swim or other physical program, it is critical that you give your supporters a positive experience. Make them happy and you are laying the groundwork for growth next year. Disappoint them...
Like many longstanding peer-to-peer campaigns, the MS Society of Canada’s MS Walk series has been trending downward since its heyday in the late 2000s. As peer-to-peer fundraising has matured, legacy events such as MS Walk are seeing their revenues get...
Want to learn more about how to attract the right prospects to your legacy giving program? We've partnered with the author for a free webinar on July 25. Everyone who registers gets a copy of the full recording, even if...
