The holiday season is a critical time for charities and not-for-profits. According to Imagine Canada, we receive almost 40% of our funding between now and the end of December. This is the time that our fundraising machines kick into action...
Surely by now Millennials must feel like monkeys in the zoo, analyzed and marketed to by everyone, quickly pronounced to be special snowflakes, condemned as slackers. Meanwhile, this generation — who loathes the generalized term for those born between roughly...
A small business can be a powerful engine for creating wealth. Small businesses are also the biggest creator of jobs in Canada. According to Statistics Canada’s Key Small Business Statistics survey “Small businesses account for more than 98 percent of...
Most people who donate to charity want to be thanked. They also want to receive some kind of recognition. And eventually, more often than not, they want to hear about the impact of their gift. While these three steps –...
How could an organization raise a roof for a beloved heritage home before the winter rains set in? A long-time nonprofit client of mine faced this question in spring of 2016. The roof was going to cost $8,500. The organization...
It's hard to believe, but it’s really only been a few years since charitable giving mostly involved mailing a cheque in answer to a direct mail appeal from a nonprofit or charity. While this option is still open to Canadian...
Walkathons are great crowdfunding events because of their global reach and ease of participation. Almost everyone can participate at all fitness levels and ages – and many organizations add the option to ‘roll’ in wheelchairs. School fundraising groups, PTOs and...
Donors: nonprofit organizations couldn’t function without them. Donors are rightfully thanked and praised for their partnership, their vision, their contributions and even their friendship. As one fundraisers reports, the vast majority of donors are “selfless people who love what we...
If you think integrated marketing sounds like a reference to the distant future, or one that has nothing to do with your nonprofit, think again. The term may be a mouthful, but it's a concept at the heart of successful...
Growing your supporter base is an important goal for every nonprofit. Your supporters are your leverage with the powers that be. They’re your donors and source of income. They’re your bodies on the ground who are able to mobilize more...
