NOTE: Want to learn about easy-to-implement, cost-effective donor stewardship strategies? We partnered with Vanessa Chase for a free webinar on May 7, 2015. The recording is available here: Budget Friendly Ideas for Donor Stewardship. Most nonprofits are facing a similar problem...
Claudia cares so much about a nonprofit that she donates $500 to the organization. The donation is well received, but Claudia discovers that the nonprofit needs another $500 to cover the expenses for upcoming programs. Claudia wants to help more,...
In late January, Statistics Canada released the results of its 2013 General Social Survey – Giving, Volunteering and Participating (GSS GVP). The bottom line: Giving and volunteering are up; total number of givers and volunteers are down. And the population...
When it comes to fundraising, charities have a number of options available to them. Direct mail is a common one and events are popular. But ask any expert in the field and they’ll tell you that the biggest bang for...
Etiquette guru Emily Post might advise that it’s never wrong to send a written thank you, but a surprising number of nonprofits and charities forget this simple courtesy — or do it badly — without recognizing the consequence to the...
While many of us spent New Year’s Day relaxing, Michael Messenger, executive vice-president of World Vision Canada, donned an orange tutu and ran into Lake Ontario for World Vision’s annual Courage Polar Bear Dip that raises money for Rwandan water...
December traditionally leads the way as the biggest fundraising month for Canadian nonprofits and charities. So what better way to kick off the season of giving than with an entire day devoted to giving back in your community? That's what...
Start by listening Almost a decade ago, my colleagues at Good Works and I conducted the first-ever quantitative research study of direct mail donors in Canada. We surveyed 500 Canadian direct mail donors who had made two or more gifts...
“We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most important thing there is.” Those were Don Draper’s words during an uncharacteristically cynical moment in the hit series...
Smartphone penetration is nearing 50% in Canada. But there’s been a 24% decrease in the number of organizations with an active text-to-give program.1 Actually, according to Katherine Winchester from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered...
