When it comes to fundraising, charities have a number of options available to them. Direct mail is a common one and events are popular. But ask any expert in the field and they’ll tell you that the biggest bang for...
Etiquette guru Emily Post might advise that it’s never wrong to send a written thank you, but a surprising number of nonprofits and charities forget this simple courtesy — or do it badly — without recognizing the consequence to the...
While many of us spent New Year’s Day relaxing, Michael Messenger, executive vice-president of World Vision Canada, donned an orange tutu and ran into Lake Ontario for World Vision’s annual Courage Polar Bear Dip that raises money for Rwandan water...
December traditionally leads the way as the biggest fundraising month for Canadian nonprofits and charities. So what better way to kick off the season of giving than with an entire day devoted to giving back in your community? That's what...
Start by listening Almost a decade ago, my colleagues at Good Works and I conducted the first-ever quantitative research study of direct mail donors in Canada. We surveyed 500 Canadian direct mail donors who had made two or more gifts...
“We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most important thing there is.” Those were Don Draper’s words during an uncharacteristically cynical moment in the hit series...
Smartphone penetration is nearing 50% in Canada. But there’s been a 24% decrease in the number of organizations with an active text-to-give program.1 Actually, according to Katherine Winchester from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered...
Just about every business or fundraising book you pick up, workshop you attend, or professional you seek advice from, will tell you that you need a plan and show you how to build one. And so you should – no...
Halloween is an ancient tradition that has today become a multi-billion dollar industry – and it’s only growing. More than two-thirds of Canadians celebrate the holiday, and this year families with children plan to spend an average of $75 on...
Last month we looked at how to renew lapsed donors and I said stay tuned for more information on how to re-engage monthly supporters. That said, these donors are less likely to lapse than annual donors and usually have contributed...
