A proven way to reactivate lapsed donors is to ask them why they have stopped giving. You can do this with a survey that you enclose in your mailing. Or you can leave space on the reply device for a...
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts. But only if...
Do you use your phones to reactivate lapsed subscribers, appeal to your high-end donors or upgrade giving levels? If you do, you are one of an increasing number of non-profit organizations that have realized that telefundraising can play a key...
While so much of our daily lives is now conducted online, one vestige of our paper past - a remnant of fundraising days of yore - still holds strong. Direct mail, in all its varied and colourful incarnations, continues to...
One of the shortcomings of direct mail fundraising is that donors are usually thought of as numbers and not as people. Each donor or member in the database has a unique donor number that identifies that individual. You and I...
Have you thought about internal fundraising campaigns at your organization? Fundraisers spend a great deal of time, energy, and money to raise dollars for their organization from external donors. As they should; it's part of their job to maintain and...
Direct mail fundraising is a numbers game. A game that changes all the time. Who could have predicted the advent of online giving? Or the popularity of sweepstakes? Or the rise of a generation of young donors whose primary method...
E-mail is fast becoming an integrated part of fundraising programs. On average, Canadians receive six permission-based e-mails a week. Seeking and obtaining permission is the starting point for any successful e-mail fundraising campaign. Permission should be obtained before sending out...
Wanted: a passionate, inquisitive, analytical, proactive thinker with a well-developed sense of curiosity, good judgment, the capacity to persevere, and strong computer skills. That's what Lori Bennett, CFRE, looks for today in a prospect researcher. She is the manager of...
Direct mail has long been a tried and true method of fundraising, and a mainstay for many nonprofit organizations in Canada and around the world. Although it is not always cost-effective, there are a variety of reasons why groups continue...
