Frequency, the second member of the trinity of Direct Marketing - Recency, Frequency, and Monetary (RFM) analysis, plays an important role in the development of a strong marketing database. Frequency refers to the number of times a donor makes contributions....
Originally published in Canadian FundRaiser If you have records of response to your mailings, and of course you do, you can turn your knowledge of donor recency into a fundraising powerhouse. The concept is simple enough: the more recently a...
This article originally appeared in Canadian FundRaiser The primary objective of relationship marketing is to increase the lifetime value of your donor base by increasing both the number of times and the amount that each donor gives to your organization....
One of the most important concepts in direct marketing is the Life Time Value of the donor, or how much an individual donates before they stop supporting your organization. Your goal is to increase the number of times that a...
An increasing number of charities have tested monthly pledge programs and proven them effective. If the nature of your organization fits the monthly pledge program concept - and most can - there are at least seven great reasons to act...
As presently practiced by such charities as the University of Toronto, Mount Sinai Hospital Foundation, and the United Church of Canada, the charitable remainder trust is a deceptively simple and relatively new financial instrument which may be more complex than...
Proposals that appeal will speak to the real needs of the requesting organization and the interests of the potential funder, and will be based on a complete review of the funder's printed and published materials, if any. They should also...
This article was originally published in Canadian FundRaiser Here are 12 ways you can make more money from direct mail. Many organizations have put these money-making methods to work successfully. While not every suggestion will work for your organization, at...
This article was originally published in Canadian FundRaiser English is becoming a series of tribal patois, discreet, usually fashion-driven and often adversarial. Computer science may be forgiven. But why does sport have to develop a new vocabulary? And why can't...
Database marketing technology now makes it possible to bring personal service to every donor, according to Alain Harari, president, Canada Direct. Speaking at an NSFRE Fund Raising day, Harari described different ways to cultivate better relations with customers, volunteers, donors,...
