This article was originally published in Canadian FundRaiser Any relationship -- marketer-customer, master-servant, husband-wife -- needs to be renewed from time to time. Fundraisers must keep in mind that there's no such thing as a permanent commitment anymore. People tend...
A growing number of Canadian charities use telemarketing as part of their fundraising programs. In the United States, over half of the nonprofits now use the phone to raise funds. The reason they use telemarketing is simple: it works. In...
This article appeared previously in Canadian FundRaiser At its recent national conference, United Way of Canada/Centraide Canada endorsed a Statement of Principles of Donors' Rights for use by all of its members. While the growing focus on accountability in the...
Frequency, the second member of the trinity of Direct Marketing - Recency, Frequency, and Monetary (RFM) analysis, plays an important role in the development of a strong marketing database. Frequency refers to the number of times a donor makes contributions....
Originally published in Canadian FundRaiser If you have records of response to your mailings, and of course you do, you can turn your knowledge of donor recency into a fundraising powerhouse. The concept is simple enough: the more recently a...
This article originally appeared in Canadian FundRaiser The primary objective of relationship marketing is to increase the lifetime value of your donor base by increasing both the number of times and the amount that each donor gives to your organization....
One of the most important concepts in direct marketing is the Life Time Value of the donor, or how much an individual donates before they stop supporting your organization. Your goal is to increase the number of times that a...
An increasing number of charities have tested monthly pledge programs and proven them effective. If the nature of your organization fits the monthly pledge program concept - and most can - there are at least seven great reasons to act...
As presently practiced by such charities as the University of Toronto, Mount Sinai Hospital Foundation, and the United Church of Canada, the charitable remainder trust is a deceptively simple and relatively new financial instrument which may be more complex than...
Proposals that appeal will speak to the real needs of the requesting organization and the interests of the potential funder, and will be based on a complete review of the funder's printed and published materials, if any. They should also...
