This article originally appeared in Canadian FundRaiser. Personalized address labels can be effective vehicles to bring in new donors. But they're only cost-effective for large organizations that can buy supplies in bulk, and programs must be closely monitored to ensure...
While telemarketing, direct response television, door-to-door solicitation, planned giving, special events, gaming and gifts via the Internet are important revenue sources, direct mail continues to be the mainstay for most charities. There are many reasons why direct mail continues to...
This article was originally published in Canadian FundRaiser David Ogilvy founded one of the world's most successful advertising agencies - Ogilvy & Mather. But he did more than create some of the world's greatest ads. For many years he was...
This article was originally published in Canadian FundRaiser. Size counts! The bigger it is, the better it is! That's your house mailing list I'm talking about, but the statement is true only up to a point. Your list might be...
This article originally appeared in Canadian FundRaiser. Clip and tape this checklist someplace you can see it- every time you prepare a mailing project. Will it bullet-proof you against every contingency? Probably not. But - it helps us maintain a...
1. I don't have the financial resources to launch a monthly giving program... Start small! If you can't afford to develop a logo, letterhead, and special newsletter for a monthly giving program and provide valuable benefits to members, then just...
There is no other group on your donor file more likely to leave you money in their wills than your monthly donors, donors who have really bonded with your cause. They're willing to give you direct access to their personal...
This article was originally published in Canadian FundRaiser Any relationship -- marketer-customer, master-servant, husband-wife -- needs to be renewed from time to time. Fundraisers must keep in mind that there's no such thing as a permanent commitment anymore. People tend...
A growing number of Canadian charities use telemarketing as part of their fundraising programs. In the United States, over half of the nonprofits now use the phone to raise funds. The reason they use telemarketing is simple: it works. In...
This article appeared previously in Canadian FundRaiser At its recent national conference, United Way of Canada/Centraide Canada endorsed a Statement of Principles of Donors' Rights for use by all of its members. While the growing focus on accountability in the...
