E-mail is fast becoming an integrated part of fundraising programs. On average, Canadians receive six permission-based e-mails a week. Seeking and obtaining permission is the starting point for any successful e-mail fundraising campaign. Permission should be obtained before sending out...
Wanted: a passionate, inquisitive, analytical, proactive thinker with a well-developed sense of curiosity, good judgment, the capacity to persevere, and strong computer skills. That's what Lori Bennett, CFRE, looks for today in a prospect researcher. She is the manager of...
Direct mail has long been a tried and true method of fundraising, and a mainstay for many nonprofit organizations in Canada and around the world. Although it is not always cost-effective, there are a variety of reasons why groups continue...
This article originally appeared in Canadian FundRaiser. Personalized address labels can be effective vehicles to bring in new donors. But they're only cost-effective for large organizations that can buy supplies in bulk, and programs must be closely monitored to ensure...
While telemarketing, direct response television, door-to-door solicitation, planned giving, special events, gaming and gifts via the Internet are important revenue sources, direct mail continues to be the mainstay for most charities. There are many reasons why direct mail continues to...
This article was originally published in Canadian FundRaiser David Ogilvy founded one of the world's most successful advertising agencies - Ogilvy & Mather. But he did more than create some of the world's greatest ads. For many years he was...
This article was originally published in Canadian FundRaiser. Size counts! The bigger it is, the better it is! That's your house mailing list I'm talking about, but the statement is true only up to a point. Your list might be...
This article originally appeared in Canadian FundRaiser. Clip and tape this checklist someplace you can see it- every time you prepare a mailing project. Will it bullet-proof you against every contingency? Probably not. But - it helps us maintain a...
1. I don't have the financial resources to launch a monthly giving program... Start small! If you can't afford to develop a logo, letterhead, and special newsletter for a monthly giving program and provide valuable benefits to members, then just...
There is no other group on your donor file more likely to leave you money in their wills than your monthly donors, donors who have really bonded with your cause. They're willing to give you direct access to their personal...
