This article was originally published in Canadian FundRaiser Here are 12 ways you can make more money from direct mail. Many organizations have put these money-making methods to work successfully. While not every suggestion will work for your organization, at...
This article was originally published in Canadian FundRaiser English is becoming a series of tribal patois, discreet, usually fashion-driven and often adversarial. Computer science may be forgiven. But why does sport have to develop a new vocabulary? And why can't...
Database marketing technology now makes it possible to bring personal service to every donor, according to Alain Harari, president, Canada Direct. Speaking at an NSFRE Fund Raising day, Harari described different ways to cultivate better relations with customers, volunteers, donors,...
Often overlooked as a form of corporate philanthropy, matching gifts are an arrangement through which an eligible employee's gift to an eligible institution is matched in cash by a gift from the employer. It's likely that your organization already has...
Donors today are looking for more than a cause they believe in before they will give to a charity, said Carol Oliver, executive director of the North York General Hospital Foundation, speaking to the National Society of Fund Raising Executives...
In a recent issue of Planned Giving Today, consultant Robert J. Bruder-Mattson wrote that "the surest way to guarantee that I would never have the opportunity to visit my prospect face to face was to mail them the information they...
