Online fundraising can seem complex. You’ve got so many different tools to figure out. All that data you can get and track. Rules, regulations, and ‘best practices’ are often changing. A lot of different people have different ideas on how...
Email continues to be the greatest revenue driver in fundraising – but that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail, in the sense that quality and a holistic...
Stories are the backbone of good fundraising and critical to small organizations. We often hear how important stories are, but not how to craft good ones. After all, there is a difference! Vanessa Chase Lockshin, storytelling guru, breaks it all...
In one corner we have fundraising experts who say that what’s needed is just two more appeal letters, while in the other corner, we have experts who say we’ve got to reduce the volume of mail donors receive. As fun...
How could an organization raise a roof for a beloved heritage home before the winter rains set in? A long-time nonprofit client of mine faced this question in spring of 2016. The roof was going to cost $8,500. The organization...
How do you acquire more donors, raise more money, and improve your retention rate in one fell swoop? It might seem like an impossible task, but there’s a simple secret to making it happen: To get and keep a donor,...
December traditionally leads the way as the biggest fundraising month for Canadian nonprofits and charities. So what better way to kick off the season of giving than with an entire day devoted to giving back in your community? That's what...
Smartphone penetration is nearing 50% in Canada. But there’s been a 24% decrease in the number of organizations with an active text-to-give program.1 Actually, according to Katherine Winchester from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered...
Today's nonprofits are agile — a necessity when budgets are lean, government grants can disappear in a flash and fundraising is as critical as the programs you deliver. But recently, successful nonprofits aren't just agile, they're mobile — as in...
Like retail, charities get much of their revenue during the winter holiday season: those few precious weeks bracketed by the lead-in to American Thanksgiving in November and closing with Christmas. With the glut of fundraisers, toy drives and calls for...
