E-mail is fast becoming an integrated part of fundraising programs. On average, Canadians receive six permission-based e-mails a week. Seeking and obtaining permission is the starting point for any successful e-mail fundraising campaign. Permission should be obtained before sending out...
Communication technology is rapidly advancing, bringing with it more and more consumers who choose to shop and conduct their business online. Statistics show that almost half of all Canadians now use the Internet and more than 3 million have purchased...
