Why you must become your donor

How do you acquire more donors, raise more money, and improve your retention rate in one fell swoop? It might seem like an impossible task, but there’s a simple secret to making it happen: To get and keep a donor,...

Getting into the Spirit of Giving with GivingTuesday

December traditionally leads the way as the biggest fundraising month for Canadian nonprofits and charities. So what better way to kick off the season of giving than with an entire day devoted to giving back in your community? That's what...

Deconstructing Philanthropy: Why Canadian charities suck at mobile fundraising

Smartphone penetration is nearing 50% in Canada. But there’s been a 24% decrease in the number of organizations with an active text-to-give program.1 Actually, according to Katherine Winchester from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered...

Mobile: The next tech game-changer

Today's nonprofits are agile — a necessity when budgets are lean, government grants can disappear in a flash and fundraising is as critical as the programs you deliver. But recently, successful nonprofits aren't just agile, they're mobile — as in...

Think outside the kettle: Three holiday fundraising case studies

Like retail, charities get much of their revenue during the winter holiday season: those few precious weeks bracketed by the lead-in to American Thanksgiving in November and closing with Christmas. With the glut of fundraisers, toy drives and calls for...

Microgiving: Small acts lead to big successes

Can a few dollars produce significant impact? And by a few I mean very little. Because that's the idea behind microgiving, a relatively new approach to fundraising that asks multiple donors to cough up small amounts of cash to support...

Driven to give: Reducing the barriers to online giving

There is no such thing as a "small" nonprofit. Whether your cause is caring for just one refugee family or managing an entire displacement camp, running a rescue shelter for cats or saving an endangered species, to you — and...

Crowds: What are they good for?

Still sloughing off the effects of their 2008 banking meltdown, Iceland was in the news again recently when its government decided to amend their constitution by way of suggestions posted by citizens on Facebook, Twitter and YouTube. Otherwise known as...

Connecting with the wired wealthy

There's an attitude out there that online fundraising hasn't quite arrived yet in Canada. Almost every nonprofit does it, but most just don't devote much in the way of time or resources to it. I have met many traditional fundraisers...
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