The first seven seconds: How donor psychology decides whether people give

A donor decides whether to engage with your nonprofit in under seven seconds, long before they read your impact report. That decision is shaped by emotional cues, visual clarity, and tone, not logic. Timing raises the stakes: nearly 30% of...

The paradox of transparency: Communicating donor fund allocation in contemporary nonprofit organizations

Transparency has become one of the defining imperatives of contemporary nonprofit governance. Across Canada and internationally, donors increasingly expect organizations not only to demonstrate measurable social impact but also to provide sophisticated explanations of how contributed resources are allocated, managed, and translated into...

The donor retention shortcut you haven’t set up yet

Most nonprofits don’t have a dedicated fundraising team. The Executive Director finds themselves delivering programs, organizing board meetings, launching fundraisers and posting on social media. Stewardship, the act of nurturing your donors after the gift, keeps falling to the bottom of the to-do list. ...

CharityVillage Connects: The Future of Fundraising: Digital Giving, AI, Securities & Legacy Gifts

In this episode of CharityVillage Connects, we explore the changing landscape of Canadian philanthropy and the new fundraising trends that are shaping the future of the sector. Drawing on insights from the 2026 Giving Report, we look at how donor behaviour, technology, AI,...

$84 trillion is changing hands. Is your nonprofit ready for the Great Wealth Transfer?

Let’s start with a number that’s hard to picture without squinting: $84 trillion. That’s the estimated amount of wealth expected to move from Baby Boomers to younger generations over the next 20 years. And nonprofits are projected to receive $12...

Protect the spark: Creating digital giving experiences that delight donors from the first gift

On October 22, join us for a free webinar to learn how to develop effective digital giving experiences. Every donor who lands on your website arrives with a spark of generosity. They’ve already been moved by your mission—the question is...

Canada’s generosity will likely continue to weaken unless we rebuild the social conditions that produce it

Findings from Canadians’ Prosocial Behaviours Study A healthy democracy depends not only on governments, laws, and institutions, but also on citizens’ willingness to support others and strengthen community life. Prosocial behaviours (such as giving, volunteering, voting, donating blood, and so...

How nonprofits can improve donor retention in a shrinking donor pool

Last year, 68.5% of donors gave once and never came back. For every 100 donors a nonprofit acquired, fewer than 32 returned the following year. The rest disappeared, taking their lifetime value with them. According to the Fundraising Effectiveness Project's...

CFRE Ambassadors in Canada share 5 reasons to pursue CFRE Certification

The nonprofit sector is continually changing, presenting new challenges such as evolving donor behaviours, technological advancements, and regulatory shifts. Professional education empowers you, as a fundraiser, to adapt and innovate, ensuring your strategies remain pertinent and effective. Certification, such as...

The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts

Original Broadcast Date: May 14, 2026 Summary: Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren't positioned to capture it....
Scroll to Top