Protect the spark: Creating digital giving experiences that delight donors from the first gift

On October 22, join us for a free webinar to learn how to develop effective digital giving experiences. Every donor who lands on your website arrives with a spark of generosity. They’ve already been moved by your mission—the question is...

Canada’s generosity will likely continue to weaken unless we rebuild the social conditions that produce it

Findings from Canadians’ Prosocial Behaviours Study A healthy democracy depends not only on governments, laws, and institutions, but also on citizens’ willingness to support others and strengthen community life. Prosocial behaviours (such as giving, volunteering, voting, donating blood, and so...

How nonprofits can improve donor retention in a shrinking donor pool

Last year, 68.5% of donors gave once and never came back. For every 100 donors a nonprofit acquired, fewer than 32 returned the following year. The rest disappeared, taking their lifetime value with them. According to the Fundraising Effectiveness Project's...

CFRE Ambassadors in Canada share 5 reasons to pursue CFRE Certification

The nonprofit sector is continually changing, presenting new challenges such as evolving donor behaviours, technological advancements, and regulatory shifts. Professional education empowers you, as a fundraiser, to adapt and innovate, ensuring your strategies remain pertinent and effective. Certification, such as...

The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts

Original Broadcast Date: May 14, 2026 Summary: Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren't positioned to capture it....

The $84 trillion shift: What nonprofits need to know about the next generation of donors

Interested in learning more? We have partnered with Keela and Raisely to host a free webinar. Register now! Over the next 20 years, $84 trillion in wealth will move from Baby Boomers to Gen X, Millennials, and younger generations. Of that, an estimated...

Small donor signals that support your fundraising

It’s common for organizations to collect useful information without realizing it. They have names, past donations, event attendance, volunteer history, and other details, but this information often sits in different places. Furthermore, when data isn’t reviewed together, it’s harder to see what supports your fundraising, and decisions can feel...

The great wealth transfer is already underway. Here’s how nonprofits can capture their share.

Interested in learning more? We have partnered with Raisely to host a free webinar. Register now! Over the next 20 years, an estimated $84 trillion in wealth will transfer from Baby Boomers to Gen X, Millennials, and younger generations. Of...

A fundraiser’s perspective on donor-advised funds: An interview with Chantelle Ohrling

If you’ve been hearing a lot about donor-advised funds (DAFs) lately, it’s because this form of charitable giving has become the fastest-growing giving channel in Canada. In our CharityVillage Connects podcast episode, The Surge in Donor Advised Funds: How They’re Reshaping Canadian...

5 fundraising mistakes that are costing you donations

While fundraising is not the core work of nonprofits and charities, it is vital when it comes to securing long-term funds to support your mission. Many organizations have access to staff and volunteers with deep expertise in their field, whether that be...
Scroll to Top