Strategy’s PROMO! Awards were recently announced, recognizing the best in brand activation and strategy. Charities that creatively portrayed their missions fared extremely well and, while none of the winners were paired with a corporate partner for these particular initiatives, they...
A message of diversity is sweeping the country and Canadian brands and organizations are taking a leading role in incorporating messages of inclusion and acceptance into their campaigns. A few examples: To celebrate 100 years in Canada, Harley-Davidson launched its...
As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A...
Want to learn more on this topic? We partnered with the author for a free webinar - watch the recording here. All hands on deck Years ago, I volunteered on the board of a large multi-service organization that operated a...
Planning a charitable golf tournament can be a very rewarding experience, although it does take some planning and organizing to be successful. The following will help you maximize the potential profit for your event. Players have fun, and you raise...
A small business can be a powerful engine for creating wealth. Small businesses are also the biggest creator of jobs in Canada. According to Statistics Canada’s Key Small Business Statistics survey “Small businesses account for more than 98 percent of...
Most people who donate to charity want to be thanked. They also want to receive some kind of recognition. And eventually, more often than not, they want to hear about the impact of their gift. While these three steps –...
Many popular fundraising events today revolve around sports – such as run/bike/ride events, bowl-a-thons, golf tournaments and more. But exploring creative and educational fundraising ideas involving art forms is sure to be engaging for many audiences that may not gravitate...
How could an organization raise a roof for a beloved heritage home before the winter rains set in? A long-time nonprofit client of mine faced this question in spring of 2016. The roof was going to cost $8,500. The organization...
Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we create a...
