Whether you manage a peer-to-peer fundraising walk, run, ride, swim or other physical program, it is critical that you give your supporters a positive experience. Make them happy and you are laying the groundwork for growth next year. Disappoint them...
Companies across Canada and around the world, from “Mom & Pop” shops to multinationals, are making serious efforts blend profit and purpose. Whether it’s called ‘corporate citizenship’ or ‘cause marketing’, a huge amount of jargon has emerged around the concept...
Like many longstanding peer-to-peer campaigns, the MS Society of Canada’s MS Walk series has been trending downward since its heyday in the late 2000s. As peer-to-peer fundraising has matured, legacy events such as MS Walk are seeing their revenues get...
Want to learn more about how to attract the right prospects to your legacy giving program? We've partnered with the author for a free webinar on July 25. Everyone who registers gets a copy of the full recording, even if...
In 1958, Senator Mark Drouin proposed that Canada should host a world exhibition to celebrate our 1967 centennial. That idea eventually turned into the Montreal Expo and a six-month exhibition with a permanent site and infrastructure. The project cost $431...
We've seen many different fundraising campaigns in Canada over the last few years – Giving Tuesday, the Ice bucket Challenge, and others - which capitalize on a propensity for donors to buy into unique, disruptive giving opportunities for their favourite...
Today’s media industry is constantly in flux, with 24-hour news cycles demanding journalists keep to tight deadlines. What’s more, Canadian media has experienced a ‘slimming’ in recent years, with Rogers, Bell Media and Postmedia Network all experiencing redundancies. This landscape...
Want to learn more on this topic? We partnered with the author for a free CharityVillage webinar on May 19, 2016. Click here to watch the full recording. Does your board talk more about controlling costs and less about generating...
How easy is it for you to find a story to tell? Whenever I talk to nonprofit professionals about storytelling, the thing that consistently stops many of them from telling stories is finding stories to tell. This is especially true...
There’s a story about two masons at work. When asked what they were doing, the first mason replied, “I’m laying bricks,” and the second said, “I’m building a cathedral.” Similarly, Kate (not her real name) had two recent encounters with...
