Some works of art may hold personal or emotional value for the owner but some artwork has cultural significance to Canadians. For this reason, the Canadian government has established the Canadian Cultural Property Export Review Board (the “Board”) to certify...
Yes, I know what you’re thinking - not another broad stroked article about the Millennial generation. Bear with me for a moment though, because this simple insight could be critical to the future of your social enterprise. Millennials will make...
I am a volunteer, and I am a donor. I donate to Christopher and Dana Reeve’s charity for spinal cord injury and research. Why? Because my father has a spinal cord injury. See the connection? It’s personal for me, which...
In part one of this series we unpacked the sometimes complicated world of cause marketing and decided to focus on corporate sponsorship as the main revenue goal this fall. That said, many of the principles we are discussing here will...
Over the last few years, a number of people in the nonprofit sector have started to question how the sector has always operated, wondering if things could be done differently. Some are even trying entirely new approaches to typical nonprofit...
Before we dive in and look at some turnkey ways to increase your cause marketing revenue, let’s start at the beginning. What is cause marketing? The way I use the term is in reference to all of the ways that...
A few weeks ago, I joined a small group of volunteers at the offices of Volunteer Toronto for an intensive three-day workshop. Participants — sent by the organizations with whom they volunteered — were taking part in a digital storytelling...
NOTE: Want to learn about easy-to-implement, cost-effective donor stewardship strategies? We partnered with Vanessa Chase for a free webinar on May 7, 2015. The recording is available here: Budget Friendly Ideas for Donor Stewardship. Most nonprofits are facing a similar problem...
We’ve all found a product whose abilities match its claims, enjoyed superior customer service or discovered an organization that does great work for a cause that is near and dear to our hearts. Our natural tendency in such situations is...
Claudia cares so much about a nonprofit that she donates $500 to the organization. The donation is well received, but Claudia discovers that the nonprofit needs another $500 to cover the expenses for upcoming programs. Claudia wants to help more,...
