The next generation of philanthropists: Foundations find value in youth engagement

Before 24-year-old Stephanie Wood heads to Australia in February to begin her medical studies, she needs to oversee an important responsibility: co-chairing the 5G Fund: Accelerate granting committee. An initiative of the Lawson Foundation, the 5G Fund is specifically designed...

Why you must become your donor

How do you acquire more donors, raise more money, and improve your retention rate in one fell swoop? It might seem like an impossible task, but there’s a simple secret to making it happen: To get and keep a donor,...

Proposed tax changes could be catnip for big donors

The last federal budget had some big news for the charity sector in the form of a proposed rule change about donating the proceeds of shares and real estate. Unfortunately, this rule change has been severely under-reported on. This is...

Sponsorship activation, fulfillment and follow up

In part one and two of this three part series we covered how to increase sponsorship revenue, how to build a solid sponsorship package and how to get the meeting (and the second meeting!). So what else could there be?...

Donating art to charity: What are the tax incentives?

Some works of art may hold personal or emotional value for the owner but some artwork has cultural significance to Canadians. For this reason, the Canadian government has established the Canadian Cultural Property Export Review Board (the “Board”) to certify...

Custom sponsorship packages and the prospecting meeting

In part one of this series we unpacked the sometimes complicated world of cause marketing and decided to focus on corporate sponsorship as the main revenue goal this fall. That said, many of the principles we are discussing here will...

Not your mother’s sector: How young changemakers are shaking up the nonprofit world

Over the last few years, a number of people in the nonprofit sector have started to question how the sector has always operated, wondering if things could be done differently. Some are even trying entirely new approaches to typical nonprofit...

Raise more sponsorship dollars this fall

Before we dive in and look at some turnkey ways to increase your cause marketing revenue, let’s start at the beginning. What is cause marketing? The way I use the term is in reference to all of the ways that...
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