In 1958, Senator Mark Drouin proposed that Canada should host a world exhibition to celebrate our 1967 centennial. That idea eventually turned into the Montreal Expo and a six-month exhibition with a permanent site and infrastructure. The project cost $431...
We've seen many different fundraising campaigns in Canada over the last few years – Giving Tuesday, the Ice bucket Challenge, and others - which capitalize on a propensity for donors to buy into unique, disruptive giving opportunities for their favourite...
Today’s media industry is constantly in flux, with 24-hour news cycles demanding journalists keep to tight deadlines. What’s more, Canadian media has experienced a ‘slimming’ in recent years, with Rogers, Bell Media and Postmedia Network all experiencing redundancies. This landscape...
Want to learn more on this topic? We partnered with the author for a free CharityVillage webinar on May 19, 2016. Click here to watch the full recording. Does your board talk more about controlling costs and less about generating...
How easy is it for you to find a story to tell? Whenever I talk to nonprofit professionals about storytelling, the thing that consistently stops many of them from telling stories is finding stories to tell. This is especially true...
There’s a story about two masons at work. When asked what they were doing, the first mason replied, “I’m laying bricks,” and the second said, “I’m building a cathedral.” Similarly, Kate (not her real name) had two recent encounters with...
Editor's Note: This interview originally appeared on the Wild Woman Fundraising website and is excerpted with permission. You can read the full interview here. Mazarine Treyz: This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing...
In part one of this series we took a look at sponsorship and some of the things holding back the small shop in that area. In this article, we are going to turn our attention to cause marketing for the...
It's a fact that people donating to charity increasingly want to know that their donations are making a difference and that the organizations they donate to are spending their money well. Donors want to be sure that they are investing...
Does your nonprofit have ambitious goals for 2016? Is telling more stories one of them? Many organizations are trying to figure out how to tell stories about their organization and (ideally) raise money with the stories they tell. This goal...
