If an event is cancelled or greatly scaled back at the last minute, due to circumstances beyond our control, what do we do about our vendors and sponsors? We’ve spent the money they gave us. Once businesses enter into a...
Pardon the pun, but there's an age old question asked in almost every era of marketing: how do you capture the imagination, attention and spirit of youth? And for practitioners in the third sector, the question is a burning one,...
Many nonprofits struggle to achieve the coveted 360 degree view of their constituency. Why? The biggest culprit is not talent - it's technology! Older, more cumbersome donor management systems are likely discouraging rather than encouraging relationship building throughout your organization....
In June, the Canada Revenue Agency (CRA), after consultations with numerous sector organizations, including Imagine Canada, Health Charities Coalition of Canada, and the Association of Fundraising Professionals, announced the release of new fundraising guidelines for the nonprofit community. A detailed...
How long should your next fundraising letter be? One page? Two pages? Six pages? What is the correct length for a direct mail appeal? I'll tell you in a minute. But first, let me tell you how you should not...
What's a charity to do when offered the chance at tremendous funds and resources to promote its cause? And what's a good corporate social citizen to do when presented with the opportunity to link its business with a respected charitable...
Ask any nonprofit executive and they'll tell you unequivocally: volunteers are invaluable. Whether it's helping meet day-to-day objectives, providing event support, or offering significant insight as board members, volunteers are essential to short and long-term mission success. The recent CSGVP...
The Canada Revenue Agency (CRA) recently released a new Guidance on Fundraising document, with the purpose of educating charities on what is considered appropriate, and legal, with regards to fundraising activities. Since the CRA will be auditing charities' fundraising activities...
What do I need to know about Canada Revenue Agency (CRA)'s new Guidance on Fundraising? That's an excellent question for all of us to ask...even with 20+ years in the profession! Go to the CRA website to find the new...
Donors are the lifeblood of nonprofit organizations. You need them to survive. But how do you manage all the information about their giving, along with all the personal details that are key to maintaining successful relationships? As a fundraising professional,...
