Did you ever wonder how generous a nation we are? Are you curious about how much money, time and resources you and your fellow neighbours give to those who need it most? Well, you can stop guessing. Statistics Canada just...
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts. But only if...
Do you use your phones to reactivate lapsed subscribers, appeal to your high-end donors or upgrade giving levels? If you do, you are one of an increasing number of non-profit organizations that have realized that telefundraising can play a key...
Traditionally, when nonprofits and for-profits partner-up on an issue, it is usually because the former needs funding from the latter. In exchange for the cash infusion, the for-profit gets to laud a good deed and enhance its public image as...
Do you think it's necessary to create an event theme logo or event brand when doing nonprofit fundraising events? Does it help gain recognition or make the experience - and the sponsor and fundraising cause - more memorable? Event branding...
Life cycle Gifts of new life insurance policies are usually targeted at middle to upper income donors in the 40-55 age group. In this age group, it is common to have individuals who have not yet built their asset base,...
While so much of our daily lives is now conducted online, one vestige of our paper past - a remnant of fundraising days of yore - still holds strong. Direct mail, in all its varied and colourful incarnations, continues to...
One of the shortcomings of direct mail fundraising is that donors are usually thought of as numbers and not as people. Each donor or member in the database has a unique donor number that identifies that individual. You and I...
I am in charge of designing the invitations for our gala fundraising event. Someone I know that works on another charity fundraiser contacted me and asked my advice about invitations for an upcoming event. I gave her the name of...
A gift of life insurance presents donors with an opportunity to make a significant future gift to benefit a charity, while enjoying current and/or future tax savings. It is an economical way to give a larger and more lasting gift...
