Life cycle Gifts of new life insurance policies are usually targeted at middle to upper income donors in the 40-55 age group. In this age group, it is common to have individuals who have not yet built their asset base,...
Do you think it's necessary to create an event theme logo or event brand when doing nonprofit fundraising events? Does it help gain recognition or make the experience - and the sponsor and fundraising cause - more memorable? Event branding...
While so much of our daily lives is now conducted online, one vestige of our paper past - a remnant of fundraising days of yore - still holds strong. Direct mail, in all its varied and colourful incarnations, continues to...
One of the shortcomings of direct mail fundraising is that donors are usually thought of as numbers and not as people. Each donor or member in the database has a unique donor number that identifies that individual. You and I...
I am in charge of designing the invitations for our gala fundraising event. Someone I know that works on another charity fundraiser contacted me and asked my advice about invitations for an upcoming event. I gave her the name of...
A gift of life insurance presents donors with an opportunity to make a significant future gift to benefit a charity, while enjoying current and/or future tax savings. It is an economical way to give a larger and more lasting gift...
Have you thought about internal fundraising campaigns at your organization? Fundraisers spend a great deal of time, energy, and money to raise dollars for their organization from external donors. As they should; it's part of their job to maintain and...
This week's cover story is the first in a five-part series that offers nonprofit organizations a glimpse into their world from another perspective. In future installments, we will focus on the perspective of the media, volunteers, consultants, and donors and...
I am in the midst of negotiating a contract with a venue for our annual awards show (approx. 1,200 guests). I've been told that we are required to pay for onsite nursing services and a fire watch official. Do you...
What is the first thing you think of when you see a 10 or 11-year-old? Childhood? Innocence? Silly games being played out among happy-go-lucky children? Most of us would think of all those things and then smile reflectively, remembering our...
