While telemarketing, direct response television, door-to-door solicitation, planned giving, special events, gaming and gifts via the Internet are important revenue sources, direct mail continues to be the mainstay for most charities. There are many reasons why direct mail continues to...
We stand at the threshold of a new century with even greater demands predicted for non-governmental organizations and charities. Increasingly, government is turning the responsibility for quality of life back to the community. In response, the number of agencies has...
The following article is an excerpt from Penelope Burk's new book "Thanks! A Guide to Donor-Centred Fundraising". In the book, Burk reveals the results of her National Study on Donor Communication and Recognition, an expansive look the fundraising practices of...
The following article is an excerpt from Penelope Burk's new book "Thanks! A Guide to Donor-Centred Fundraising". In the book, Burk reveals the results of her National Study on Donor Communication and Recognition, an expansive look the fundraising practices of...
Event organizers need to do a better job at measuring and reporting the results of programs to their business sponsors. In the Sponsorship Confidence Survey we carried out (CF, October 11, November 23, November 30, and December 13, 2000), business...
Time was, fund raising consultants came in and raised money for organizations seeking funds, primarily for bricks and mortar. While this is often still the case, there has been a significant change in the fundraising consulting field in recent years....
There are three key periods in designing effective sponsorship relationships that last well beyond the initial cheque presentation. These stages of development are captured in the acronym AIM: reaching Agreement, Implementation of the program, and Measurement of progress and results....
"Accountability" has become an important watchword in fundraising. The need for it has always been a legal requirement in fundraising, but what it meant and the public’s awareness of it have developed in recent years. Our next few columns will...
Few topics generate more heated discussion in non-profit organizations than whether development professionals (staff or consultants) should be paid a percentage of the money raised, receive commission-based compensation, or be paid a performance bonus. Perhaps because it is a practice...
Researchers Guy Mallabone, Vice-president of Southern Alberta Institute of Technology (Calgary) and Tony Myers, Associate Director of Development at the University of Alberta (Edmonton) conducted this national study as part of their master's thesis in Philanthropy and Development at Saint...
