There are many situations in which charitable receipts may be improperly issued. The tax issues involved, however, are so many and detailed that any charity actively involved in a number of fundraising programs should have access to a summary of...
Throw away those pewter pins and plaques and get out your phone books. New research shows that donors don't want formal recognition, just information. Speaking earlier this month at a meeting of the Vancouver chapter of the National Society of...
This article was originally published in Canadian FundRaiser. Size counts! The bigger it is, the better it is! That's your house mailing list I'm talking about, but the statement is true only up to a point. Your list might be...
This article was originally published in Canadian FundRaiser David Ogilvy founded one of the world's most successful advertising agencies - Ogilvy & Mather. But he did more than create some of the world's greatest ads. For many years he was...
The use of partnerships between commercial entities and nonprofit organizations to market commercial products using the names and logos of the nonprofit organizations is a growing trend. It's worth an estimated one-half billion dollars in the USA that raises significant...
This is the era of high-tech delivery of information in an instant. The Internet is accessible from any telephone line, and laptop computers let us take the facts and figures -- all the facts and figures -- to wherever they're...
This article originally appeared in Canadian FundRaiser. Clip and tape this checklist someplace you can see it- every time you prepare a mailing project. Will it bullet-proof you against every contingency? Probably not. But - it helps us maintain a...
Raising money -- or creating a monthly donor program -- without conducting research is like trying to build a house without blueprints. It is sometimes said that research is what you do before you spend a lot of money, and...
1. I don't have the financial resources to launch a monthly giving program... Start small! If you can't afford to develop a logo, letterhead, and special newsletter for a monthly giving program and provide valuable benefits to members, then just...
The following article is reprinted from the July and August 1999 issues of Gift Planning in Canada (TM), Copyright ©1999 by Planned Giving Today® Having been at the University of Victoria for 12 years now, I have had the privilege...
