Campaign Feasibility Studies: Sample letter of introduction and invitation for interview

Dear_________: The trustees and staff of (Organization) are developing plans to (Project). With enthusiasm, vision, and careful planning the (Project) is intended to (Briefly Describe The Need To Be Met.) The (Organization's) trustees, staff, and other concerned individuals have determined...

Campaign Feasibility Studies: Sample Interview Questionnaire

Back to Campaign Feasibility Studies: How should a feasibility study be conducted? (Questionnaire is in the hands of only the interviewer asking the questions and writing responses) Individual Interviewed: __________________________ Date: ______________ 1. How long have you lived in (Community)?___________________________...

Campaign Feasibility Studies: How should a feasibility study be conducted?

Focus groups, mail surveys, and telephone surveys can be useful, but I believe the best way to gather information is to conduct one-on-one interviews with individuals of affluence or influence. For these interviews to be of optimum value they need...

Campaign Feasibility Studies: Taking the time to find out whether the time is right

A campaign feasibility study is a tool a non-profit uses to determine whether it should go ahead with a capital or endowment fund-raising campaign. It is essential for an organization to assess the likelihood of success for a campaign before...

Donate Now doesn’t do it: Tactics for successful online transactions

Communication technology is rapidly advancing, bringing with it more and more consumers who choose to shop and conduct their business online. Statistics show that almost half of all Canadians now use the Internet and more than 3 million have purchased...

A Breath of Fresh Air in the World of Philanthropy

In 1999, Paul G. Schervish and John J. Havens of the Social Welfare Research Institute at Boston College, developed models which predict that $40 trillion to $136 trillion will transfer through generations during the next 50 years. Schervish also estimates...

Marketing for the Cause: A Growing Trend in Corporate Philanthropy

Over the years, pennies have helped send athletes to the Olympics, buy wilderness habitat, and fund important programs run by a wide range of nonprofits. Many of these pennies have been generated by cause-related marketing programs (CRM), where a company...

Why good fundraisers are never paid on commission: Advice for start-up fundraising programs

Organizations that need to raise money often think it makes sense to hire someone to raise the money for them and pay that individual a commission on the money they bring in. This is especially true of smaller nonprofits just...

Examining the board’s role in fundraising

As the nonprofit sector evolves, and with government funding in decline, more and more organizations are finding that a fundraising board is now a necessity. Realizing this, they then face the challenge of involving their board in fundraising, not always...

Information Interviews: Put your future donors in the driver’s seat

With donors becoming increasingly strategic in their giving, offering more substantial commitments to fewer agencies, the question becomes 'how can you get your agency on their philanthropic map?' Why not ask them! Once a potential donor has been identified, making...
Scroll to Top