Gift planners have long recognized two closely-related factors as key obstacles to be overcome in broadening the donor base: despite the phenomenal growth in personal wealth over the past two decades, very few people preceive themselves as potential philanthropists and,...
Traditionally, organizations running ticket raffles and home lotteries have not developed relationships with their buyers. Of course they create mailing lists, and send brochures to them, but few track information about individual buyers. The reason is fairly simple: in the...
Seminars are powerful tools in generating interest in planned giving. They are a nonthreatening approach to the donor, and are generally viewed by the public as popular and safe events to attend. An opportunity to provide a free or modestly-priced...
A growing number of Canadian charities use telemarketing as part of their fundraising programs. In the United States, over half of the nonprofits now use the phone to raise funds. The reason they use telemarketing is simple: it works. In...
This article appeared previously in Canadian FundRaiser At its recent national conference, United Way of Canada/Centraide Canada endorsed a Statement of Principles of Donors' Rights for use by all of its members. While the growing focus on accountability in the...
This article appeared previously in Canadian FundRaiser What's every charitable event organizer's worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies. Never forget that sponsors want strong, positive publicity for the dollars they have invested....
This article first appeared in Ontario Health Promotion Bulletin #127.1 Introduction Corporate sponsorship can be a great way to fund health promotion events and programs that you otherwise would not be able to run. But, it can also be a...
This article appeared previously in Canadian FundRaiser "More individuals are interested in your cause than corporations." According to Dory Vanderhoof, you will on the whole be better off by developing an individual major gifts program than by going for sponsorship...
Sponsored organizations, as well as sponsors, sometimes wonder if a contract is really necessary to define the relationship between the two parties. The answer is, "Absolutely!" Even when the commitment from the sponsor does not seem large, it is still...
This article appeared previously in Canadian FundRaiser No one knows how big the sponsorship scene in Canada is, and even sponsorship guru Judith Barker, editor and publisher of The Sponsorship Report, is not quite sure. No organization is collecting information...
