When you need more capacity but can’t add staff

Sometimes organizations reach a point where the goals keep growing, but the team does not. You may recognize this moment. The community need is rising, your programs are strong, and the vision is clear. But when you look at your...

How nonprofits can improve donor retention in a shrinking donor pool

Last year, 68.5% of donors gave once and never came back. For every 100 donors a nonprofit acquired, fewer than 32 returned the following year. The rest disappeared, taking their lifetime value with them. According to the Fundraising Effectiveness Project's...

CFRE Ambassadors in Canada share 5 reasons to pursue CFRE Certification

The nonprofit sector is continually changing, presenting new challenges such as evolving donor behaviours, technological advancements, and regulatory shifts. Professional education empowers you, as a fundraiser, to adapt and innovate, ensuring your strategies remain pertinent and effective. Certification, such as...

New research, new donors, new opportunities for legacy giving

In 2020, the CAGP Foundation released research on legacy giving in Canada. We examined the habits and beliefs of Canadians around legacy giving. We polled those who had already left a charitable gift in their Will, those intending to, and...

The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts

Original Broadcast Date: May 14, 2026 Summary: Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren't positioned to capture it....

The $84 trillion shift: What nonprofits need to know about the next generation of donors

Interested in learning more? We have partnered with Keela and Raisely to host a free webinar. Register now! Over the next 20 years, $84 trillion in wealth will move from Baby Boomers to Gen X, Millennials, and younger generations. Of that, an estimated...

Small donor signals that support your fundraising

It’s common for organizations to collect useful information without realizing it. They have names, past donations, event attendance, volunteer history, and other details, but this information often sits in different places. Furthermore, when data isn’t reviewed together, it’s harder to see what supports your fundraising, and decisions can feel...

The great wealth transfer is already underway. Here’s how nonprofits can capture their share.

Interested in learning more? We have partnered with Raisely to host a free webinar. Register now! Over the next 20 years, an estimated $84 trillion in wealth will transfer from Baby Boomers to Gen X, Millennials, and younger generations. Of...

Diversification is the new sustainability: Rethinking funding in today’s nonprofit sector

Over the past several years, nonprofit leaders across Canada have been navigating a funding environment that is becoming increasingly complex and competitive. Government priorities shift, grant programs evolve, and foundations refine their funding strategies. At the same time, more organizations are competing...

5 fundraising mistakes that are costing you donations

While fundraising is not the core work of nonprofits and charities, it is vital when it comes to securing long-term funds to support your mission. Many organizations have access to staff and volunteers with deep expertise in their field, whether that be...
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