You might not know this about me, but I’m a muller. I like time to turn things over in my brain and noodle on what it all means. And that’s what I’ve been doing since I got back from the...
Let’s start with a number that’s hard to picture without squinting: $84 trillion. That’s the estimated amount of wealth expected to move from Baby Boomers to younger generations over the next 20 years. And nonprofits are projected to receive $12...
On August 27, join us for a free webinar to learn how to acquire, convert, and grow donors. GivingTuesday can create a surge of attention, but results depend on what happens next. This practical webinar walks through a campaign framework...
On October 22, join us for a free webinar to learn how to develop effective digital giving experiences. Every donor who lands on your website arrives with a spark of generosity. They’ve already been moved by your mission—the question is...
Findings from Canadians’ Prosocial Behaviours Study A healthy democracy depends not only on governments, laws, and institutions, but also on citizens’ willingness to support others and strengthen community life. Prosocial behaviours (such as giving, volunteering, voting, donating blood, and so...
Sometimes organizations reach a point where the goals keep growing, but the team does not. You may recognize this moment. The community need is rising, your programs are strong, and the vision is clear. But when you look at your...
Last year, 68.5% of donors gave once and never came back. For every 100 donors a nonprofit acquired, fewer than 32 returned the following year. The rest disappeared, taking their lifetime value with them. According to the Fundraising Effectiveness Project's...
The nonprofit sector is continually changing, presenting new challenges such as evolving donor behaviours, technological advancements, and regulatory shifts. Professional education empowers you, as a fundraiser, to adapt and innovate, ensuring your strategies remain pertinent and effective. Certification, such as...
In 2020, the CAGP Foundation released research on legacy giving in Canada. We examined the habits and beliefs of Canadians around legacy giving. We polled those who had already left a charitable gift in their Will, those intending to, and...
Original Broadcast Date: May 14, 2026 Summary: Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren't positioned to capture it....

