On February 14th, an impactful Valentine’s Day card arrived in the mailboxes of a group of unsuspecting donors. So impactful, in fact, that its sender, Ottawa-based SuzukiMusic - a nonprofit dedicated to promoting the musical education of children using the...
Answer this question: What’s the number one soft drink company in the world? Chances are, you just answered Coca-Cola or Pepsico. And they’re No. 1 and 2 on any given month. So how did you know the answer? Simple. Brand...
These days, more and more nonprofits are deliberately developing their brand. In a time when budgets are stretched and there are so many competing priorities within organizations, how are they finding the financial resources to invest in branding? While a...
"Urgent vote TOMORROW!" "Your account balance is overdue." "Hurry, final sale ends tonight!" With so many other, potentially more urgent messages competing for your e-mail list members' attention, what can nonprofits do to maximize the likelihood that their e-newsletters will...
Habitat for Humanity is an organization on the tip of many tongues these days. Not surprisingly, with undeniable signs of poverty and homelessness all around us, the nonprofit’s message speaks loud and clear: Help us break that vicious cycle by...
Branding is a hot topic and there have been plenty of stories written about the “why” and “how” of branding. Less has been written about the “so what”? As in, so what difference does branding make to those on the...
Because we know that the vast majority of your online audience will scan your pages, clicking on links that catch their attention, skipping through your navigation with a predisposition to consume only half of the written material they otherwise would...
When and her partner invented EVE’s Quest - an innovative new board game - in the fall of 2005, they definitely had their work cut out for them. Designed to give women a voice the creators felt was lacking in...
Many organizations are moving to actively using e-mail campaigns as part of their advocacy and fundraising programs. The approach is often centered around blasting out one e-mail to an in-house e-mail list using an internal listserv tool. From a tactical...
Are you seeking media attention? Have you sent out media releases to promote your organization, product, service or event? Are you attempting to use the media to reach potential clients, sponsors, donors or other stakeholders? If so, you need to...
