This article is reprinted from Best Practices in Charity Annual Reporting, 2012 Edition created by the Voluntary Sector Reporting Awards (VSRA) – Ontario’s awards program for best charity annual reporting. Register for the July 9th free webinar on charity annual...
Do either one of these two scenarios sound familiar? The phone rings. It’s a producer, looking for a guest on a panel discussion and they want a representative from your nonprofit to appear in the studio that day. You start...
Charities make the world a better place, and they often do it on shoestring budgets with staff and volunteers who are already stretched thin. With the time, people and money these organizations have already dedicated to mission-critical work, it's no...
We're bombarded with them: images of emaciated children with wide, empty eyes that stare back at us from our iPads and flat-screen TVs. Their pleas need no words. The message is simple, straightforward: donate, it beseeches us, with shock and...
As marketers in the nonprofit sector, we realize that conversations are taking place online between nonprofit organizations and their donors, as well as among many supporters and their friends and associates. The growth of the Internet and online technologies has...
Video has long been a highly effective medium for getting out a message, but only in recent years — with the advent of inexpensive cameras, consumer-friendly editing software and broadband Internet — has it become truly accessible to everyone, including...
You know you can't do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. But you hesitate. There's a concern about spending too much money....
One of the most rewarding and cost-effective marketing campaigns I've ever done was one in which the stakeholders carried the message. I created a campaign that asked hospital donors and the public to send in their stories about why they...
Your supporters can be your best marketers Whether your goal is filling training slots, after school programs, or endowment coffers, the old saying, "people buy from people," is as true as ever. A postcard, phone call, or e-mail from someone...
