Better together! There is a lot of talk about strategic partnerships and everyone seems to be on the bandwagon. For some it is a new flashy buzzword, while for others, they are looking to take it beyond traditional sponsorships. By...
At first glance, posting on social media seems so easy. Come up with something witty or inspirational to say. Find a relevant photo. Post. Repeat. Bask in the success of your posts! Once you actually start posting on social media,...
Ever look at other organizations’ strategies, get tempted to copy it but end up with less success? In this episode, Kerstin Heuer, a nonprofit marketing consultant and founder of Nonprofit Today, teaches us how to improve our marketing and branding...
So often we focus on how our website looks, but not how it functions. Specifically, a lot of small nonprofits we come across don’t understand how to get found online. That’s where SEO is crucial. SEO, or Search Engine Optimization,...
There you are. After months of hard work, focus groups, and interviews with key stakeholders and your branding agency, the work is finally completed. The executive team of your nonprofit organization is excited. You hold your new brand strategy in...
For charitable organizations, an investment in design can mean the difference between maintaining the status quo and achieving new levels of influence through wide-reaching professional platforms. When working with limited budgets and multiple stakeholders, it can be easy for things...
Google “How to Create a Great Brand” and you will end up with 1,210,000,000 hits. Add that to the books and articles available and you end up with an overwhelming amount information. I am an advocate of simple. And while...
Interested in learning more on this topic? We've partnered with the author for a free webinar on November 22. Click here for more information and to register. Do you have colleagues who regularly bring you leads on story ideas? “We...
I've been there. I imagine you've been there too. Sitting around a boardroom table talking about the urgent need for the organization to "develop a twitter strategy" or "social media plan". Here's the thing - before embarking on any social...
